Formal approaches are those taken by government bodies through laws, court decisions and actions of government regulatory bodies. Informal approaches are those taken by individuals, non profit organizations, industries working at self-regulation, etc. Because the formal means are tied to a particular legal system, this kind of approach is nation-specific and the book focuses on the United States. But many of the things the authors have to say about US food policy and the interactions between formal and informal approaches would also be of interest to policymakers and food industry professionals in other countries. Coverage includes the regulation of food advertising on children's television and the internet, regulation of school lunch programs and the influence of Eleanor Roosevelt and Michelle Obama.

Compares formal and informal US food policy Regulation of food advertising and school lunches Case studies of Eleanor Roosevelt and Michelle Obama Includes supplementary material: sn.pub/extras

Autorentext

William Aspray is a full professor in the Department of Information Science at the University of Colorado Boulder. He has also taught at the University of Texas Austin, Indiana University Bloomington, Virginia Tech, University of Pennsylvania, and Harvard University, among others. He holds a Ph.D. in the history of science from the University of Wisconsin-Madison. He has served as the Director of the IEEE Center for the History of Electrical Engineering, Associate Director of the Charles Babbage Institute for the History of Information Processing at the University of Minnesota, and Executive Director at the Computing Research Association. He is the author or editor of over two dozen books dealing with the history of computing, mathematics, and information. He has published more than 100 articles in the key information history journals and served on their editorial boards, including Information Research, The Information Society, IEEE Annals of the History of Computing, Information & Culture: A Journal of History, and Communications of the ACM. James W. Cortada is a Senior Research Fellow at the Charles Babbage Institute at the University of Minnesota. He holds a Ph.D. in modern history and worked at IBM in various sales, consulting, management, and executive positions for 38 years, including in IBM's management research institute, The IBM Institute for Business Value (IBV). There, he led and participated in over three dozen global studies on the use of information and business managerial practices. He is also the author of over a dozen books on the management of business, information technologies, and management. He also authored nearly two dozen books on the history of information technology, its business practices and industry, and about knowledge management. His articles on the history of information have appeared in many of the "journals of record" for each topic he has studied, including Information and Culture, Library and Information History, Business History Review, IEEE Annals of the History of Computing, Enterprise and Society, and Technology and Culture, among others. He serves on the editorial boards of Information and Culture, Library and Information History, and IEEE Annals of the History of Computing.

Inhalt

Introduction.- Childhood Obesity in America.- The Historical Use of the Bully Pulpit by Presidents and First Ladies.- Formal and Informal Approaches to Food Policy.- Overview.- Formal Policy.- Informal Policy.- Protecting Children from Obesity: A History of Television and Internet Food Advertising Regulation in the United States.- Television Advertising of Food to Children: Early Efforts at Regulation by the FCC and the FTC.- Self-Regulation by the Food and Advertising Industries.- A New Public Concern About Childhood Obesity.- Food Advertising and First Amendment Rights.- Marketing Food to Children Through the Internet and Other Means.- Conclusions.- American School Lunch Policy: A History.- Government Food Programs for Schools.- USDA Evaluation of School Lunches.- Private Critiques of School Lunches.- Competitive Foods in the Schools.- Legislative and Other Attempted Remedies.- Conclusions.- Food Policy During the Depression and the Second World War: FDR's New Deal Legislation and Eleanor Roosevelt's Bully Pulpit.- Eleanor Roosevelt's Use of the Bully Pulpit.- Formal and Informal Policy Approaches to Food and Nutrition During the 1930s.- Formal and Informal Policy Approaches to Food and Nutrition During the Second World War.- Conclusions.- Food Policy Since 2009: The Obama Administration's Policies and Michelle Obama's Bully Pulpit.- The White House Garden.- Let's Move!.- 6.3 Opposition to Federal Regulation.