The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.

Autorentext
Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from Fashion + Dictionary + Diary.

Klappentext

The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.

Zusammenfassung
The world's first visual guide for fashion business.

The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates.

Business information is presented in short, easy to read paragraphs.

Practical advice is presented in a step-by-step guide with illustrated examples.

OVERVIEW

• It's not a traditional business book
  The Fashion Business Manual is the world's first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.

WHO IS IT DESIGNED FOR?

• Fashion Designers
  While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that!

• Fashion Entrepreneurs
  From creating branding to selling to customers, there is plenty to consider when running a fashion company. This manual aims to serve as your very own mentor, reducing the mistakes you make along the way. It's also the perfect tool for improving your skills across a range of business areas.

• People in the Fashion Industry
  Fashion is business. Whether you're the head designer or a sales assistant, a 360° understanding of industry can help you tackle issues faced in your day-to-day role. The extra knowledge can give you the upper hand, and maybe even a career boost, too.

• Everyone
  Anyone interested in fashion or looking to get their foot in the industry's door will benefit from reading this book. By presenting a balanced overview of business insight and know-how, it'll help prepare you for your first steps into the fashion world.

DETAILS

• Easy to read
  By breaking down lengthy information into short sentences, using step-by-step guides, and highlighting key words, we help you read about complex topics without losing your concentration.

• Tailor-made for visually oriented people
  The Fashion Business Manual is easy on the eyes. We've applied colorful graphics to every page, helping lead you through the flow of text boredom-free.

• Illustrated examples
  A picture is worth a thousand words. We use illustrated examples to explain key information and practical scenarios quickly and clearly.

Inhalt
Chapter 1 - Branding
From creating your brand's visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.

Chapter 2 - Product Development
From tech packs, label guides and determining your product's country of origin, this chapter teaches you everything you need to know about creating garments.

Chapter 3 - Wholesaling
From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.

Chapter 4 - Marketing
From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.

Chapter 5 - Retailing
From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.

Chapter 6 - Starting your brand
From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.

Chapter 7 - Form section
From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.