Laura Huang is Distinguished Professor of Management and Organisational Development, and has held faculty positions at Northeastern University, Harvard Business School and the Wharton School, University of Pennsylvania. A Kauffman Fellow, she was a recipient of the 2020 Cozzarelli Prize given by the National Academy of Sciences and was named one of the world''s best 40 business school professors by Poets & Quants. In 2021, she was included on the Global Thinkers50 Radar list. Her speaking and consulting clients include Google, Microsoft, Lululemon and Pandora, among others. She is also the author of Edge.>

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Laura Huang

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**A Financial Times best book of 2025

'This is the guide you've been waiting for'**
Steve Chen, co-founder, YouTube

**'Masterfully reveals how to combine the rigour of data with the nuance of personal experience - and make better decisions in every aspect of life'**
Annie Duke, author of Thinking in Bets

You Already Know reveals how to harness your intuition - your brain's natural blend of experience and data - to make smarter decisions and achieve more.

Drawing on groundbreaking research and hundreds of interviews with top performers, Huang shows that gut instinct isn't random - it's trainable. With practical exercises and a science-backed model, she helps you transform intuition from passive hunches into a powerful, intentional tool for success.