The first book on HAY, one of the world's most exciting, innovative, and accessible product design brands today Established in 2002, HAY quickly ascended from being a small Danish company to a globally adored brand at the forefront of product design. In creating a universe of bright everyday objects and furniture that are functional and affordable, HAY changed the world's view of Scandinavian design forever. This book tells the story of HAY through an exploration of its foundations, bold approach to color, and collaborations with the most talented creatives around the world who share the brand's core values of making joyful, high-quality design available a wide audience. Works by globally celebrated designers such as Ronan and Erwan Bouroullec, Doshi Levien, Nathalie Du Pasquier, Muller Van Severen, and Scholten & Baijings feature throughout the book and there is a foreword by John Hoke III, Chief Design Officer of Nike.

Autorentext

HAY was borne from founders Rolf and Mette Hay's desire to make high-quality, beautiful, practical designs for the many, not the few. Kelsey Keith is the editorial director at Herman Miller, a contributor at Elle Decor, an independent podcast consultant, and the former editor-in-chief of Curbed and founding editor at Architizer. John Hoke III is the Chief Design Officer of Nike.

Klappentext

Welcome to HAY's universe of irresistible, affordable, everyday design.

'HAY is destined to be an important part of the modern design canon - not as the result of design theory or design thinking, but as a result of design doing.' - John Hoke III, Chief Design Officer, Nike

In 2002, husband and wife Rolf and Mette Hay founded their namesake company and forever changed how the world perceives Scandinavian design. Born from the duo's desire to make outstanding design available to all, HAY reimagines functional objects, turning couches, cutting boards, towels, and toothbrushes into vibrant items that bring joy to one's daily life.

Simple, stylish, and affordable, HAY's furniture and accessories are a seamless blend of quality and economy. The brand's deep connections within the art, food, fashion, and broader cultural communities, as well as its exuberant use of colour - icy pastels, Memphis primary colours, rich jewel tones, and vivid near-neons - ensure HAY's best-selling products including the Mags Sofa, Matin Lamp, About A Chair, Palissade Collection, and Sowden Accessories Collection remain one step ahead of the zeitgeist.

Published to coincide with the brand's 20th anniversary, this inspiring visual monograph explores HAY's origins and astronomical trajectory, including its close partnership with Herman Miller; its collaborations with an ever-growing stable of brilliant designers, along with design companies such as COS, IKEA, and SONOS; and the aesthetic alchemy that makes HAY's products and retail environments so distinct.

The book features exclusive interviews with five pairs of designers: Ronan and Erwan Bouroullec; Nipa Doshi and Jonathan Levien; Shane Schneck and Clara von Zweigbergk (who also designed the book); Fien Muller and Hannes Van Severen; and Stine Gam and Enrico Fratesi.

Beautifully illustrated with 600 colour images, HAY also includes an introduction by Kelsey Keith, the editorial director at Herman Miller, and contributions from Lucy Bourton, Duncan Riches, Emily Nathan and Tom Morris.

Zusammenfassung
Welcome to HAY's universe of irresistible, affordable, everyday design