Describes the dos and don'ts of case writing and writing techniques
Elaborates on uses beyond teaching, such as research and knowledge capture
Includes charts, diagrams and figures within the text to help writers frame their thinking and consolidate their writing process

Describes the dos and don'ts of case writing and writing techniques Elaborates on uses beyond teaching, such as research and knowledge capture Includes charts, diagrams and figures within the text to help writers frame their thinking and consolidate their writing process

Autorentext

June Gwee is a fellow at the Asian Business Case Centre of the College of Business (Nanyang Business School) in the Nanyang Technological University, Singapore. She is also senior principal researcher at the Civil Service College, Singapore. She specialises in writing case studies , developing curriculum for writing programmes, teaching case writing and coaching case writers. Some of her publications include Case Studies: Building Communities (2015), Case Studies in Public Governance: Building Institutions in Singapore (2012) and Art and Design for Strategic Management: Culture as Strategy (2008).

Klappentext

Describes the dos and don'ts of case writing and writing techniques Elaborates on uses beyond teaching, such as research and knowledge capture Includes charts, diagrams and figures within the text to help writers frame their thinking and consolidate their writing process

Zusammenfassung
Describes the dos and don'ts of case writing and writing techniques
Elaborates on uses beyond teaching, such as research and knowledge capture
Includes charts, diagrams and figures within the text to help writers frame their thinking and consolidate their writing process

Inhalt
Part I Function.- 1. Introduction.- Part II Process.- 2. The Writer's Compass.- 3. The Case Roundel.- 4. The Research Rhombus.- Part III Form.- 5. The Case Jigsaw.- Part IV Craft.- 6. The Chronicler's Rune.- Part V Composition.- 7. Writing the Case Study.- 8. The Editor's Rubric.- Part VI Teach.- 9. The Case Method.- 10. The Teaching Note.