A forward-looking leadership handbook for managers in the field of digital transformation Based on extensive empirical case study research With a foreword by Dr. Eberhard Veit

Autorentext

Julia Duwe has been a leader in the innovation environment of high-tech companies and research organizations for many years. She studied journalism, business administration and American studies at Johannes Gutenberg University Mainz and the University of Bergen in Norway, and earned her doctorate at the European Business School (EBS) on the role of leadership communication in ambidextrous technology companies. As an author and blogger (www.ambidexterity.org), she focuses on how companies successfully drive their core business while building a new future around digital platforms and ecosystems.

Inhalt
I. Preface.- II Introduction.- III Success through ambidextrous communication.- IV Driving existing business forward.- V. Breaking new ground.- VI. Promoting ambidexterity.- VII. Managing evolution and revolution simultaneously.