Autorentext
Julia Duwe has been a leader in the innovation environment of high-tech companies and research organizations for many years. She studied journalism, business administration and American studies at Johannes Gutenberg University Mainz and the University of Bergen in Norway, and earned her doctorate at the European Business School (EBS) on the role of leadership communication in ambidextrous technology companies. As an author and blogger (www.ambidexterity.org), she focuses on how companies successfully drive their core business while building a new future around digital platforms and ecosystems.

Klappentext

This book prepares leaders for fundamental change processes of organizations. In times of digital transformation, radical change and crises, ambidexterity has become a key competence of global companies. Ambidextrous organizations manage to improve their core business, while at the same time opening up new business fields for the future. Practical examples and numerous implementation tips illustrate how leaders can turn this trade-off into an elegant balancing act. The book illustrates how ambidextrous leadership unlocks innovation next to running your core business. It also addresses the COVID-19 pandemic and documents how ambidextrous leadership helps to successfully navigate the crisis. This book is a translation of the original German 2nd edition Beidhaendige Fuehrung by Julia Duwe, published by Springer-Verlag GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

The content

·         Ambidexterity as a leadership approach for the digital transformation

·         Practical examples and communication-based tips for everyday leadership ·         Special chapter on leadership during the COVID-19 crisis: Resilience through ambidextrous leadership

·         Interviews with IBM, Accenture, Bosch, Festo, Mann + Hummel, Hallesche, Fraunhofer,German Aerospace Center,TU Dresden and experts on leadership and resilience

The author

Julia Duwe has been a leader in the innovation environment of high-tech companies and research organizations for many years. She studied journalism, business administration and American studies at Johannes Gutenberg University Mainz and the University of Bergen in Norway, and earned her doctorate at the European Business School (EBS) on the role of leadership communication in ambidextrous technology companies. As an author and blogger, she focuses on how companies successfully drive their core business while building a new future around digital platforms and ecosystems.

Inhalt
I. Preface.- II Introduction.- III Success through ambidextrous communication.- IV Driving existing business forward.- V. Breaking new ground.- VI. Promoting ambidexterity.- VII. Managing evolution and revolution simultaneously.