This book, drawing on the Hengqin-Macao Integration: Training Program for Urban Public Art and Cultural Tourism Talents, explores the innovative applications of public art within cultural tourism and its impact on sustainable urban development. Taking the 25th anniversary of Macao's return as a key moment, the book focuses on the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, aiming to promote regional integration and establish an international cultural tourism landmark through the synergy of art and tourism. From an interdisciplinary perspective, it constructs a theoretical and practical framework for the integration of urban public art and cultural tourism, highlights the central role of Chinese cultural heritage in urban development, and analyzes the history, cultural characteristics, and integration strategies of Hengqin-Macao cooperation. At the theoretical level, the book examines the relationship between urban space and environmental aesthetics, proposing new design concepts for urban renewal. Using Hengqin-Macao as a case study, it elaborates on the artistic expression of urban space and its role in brand building. At the practical level, it reviews how public art shapes urban spirit, demonstrates its value in cultural expression and tourism experience through diverse art forms, and synthesizes innovative methods of public art design by drawing on both domestic and international cases. The book further investigates the development trends of immersive cultural tourism, analyzing the features of different immersive experiences. Combining policy and practice in Hengqin-Macao, it proposes design and innovation methods for cultural tourism projects. The research employs fieldwork, case studies, and project practice to ensure both scientific rigor and practical applicability. With a clear structure-covering the introduction, urban culture and tourism development, urban space and environmental aesthetics, public art and cultural expression, integration of urban culture and tourism, the Hengqin-Macao Forum with empirical studies, and design outcomesthe book offers a comprehensive exploration of art-tourism integration. By establishing a systematic theoretical framework, advancing innovative perspectives, and producing demonstrative projects, the book provides strong support for Hengqin-Macao integration. It makes a significant contribution to enhancing urban cultural soft power, upgrading the tourism industry, and advancing cultural inheritance and innovation.

Explores art-tourism integration with a focus on HengqinMacao cross-border collaboration Bridges theory and practice through case studies, field research, and demonstrative projects Highlights public art as a driver of cultural heritage, urban branding, and sustainable tourism

Autorentext

Jing LIU is an Assistant Professor in Design and the Program Coordinator of the Master's Program in Design at the Faculty of Innovation and Design, City University of Macau. She serves as the Member Institutions' representative for the Cumulus Association and LeNS-China at FIAD CityU Macau. She got her Ph.D. in Design Studies from the International Design school for Advanced Studies (IDAS), Hongik University in 2022. She once worked as a Research Fellow at the International Design Trends Center (IDTC), Hongik University, as an art assistant and gallery director at Lauren Baker Art in the UK, and as a project curator of artFix London. She participated in several large-scale art projects in Asia and worldwide, such as the 2nd Beijing Media Art Biennale (BMAB)and the 2017 Frieze London Art Fair. She is the Principal Investigator of Projects Supported by the China National Arts Fund and the Macao Foundation. Her research interests include Design Management, Sustainable Innovation, and Design Thinking. Po-Hsun Wang is an Associate Professor in Design Science and Executive Associate Dean at the Faculty of Innovation and Design, City University of Macau. He received his Ph.D. in Design Science from the National Yunlin University of Science and Technology, Taiwan, China. His research focuses on visual communication design, urban and rural planning, cultural heritage, and city branding. He has authored multiple monographs, including MacaoCreative City and Cultural Design, and published extensively in leading peer-reviewed journals. He leads funded research projects on environmental perception and urban experience, integrating eye-tracking and metaverse technologies.

Inhalt

Chapter 1. Urban Culture and Tourism Development.- Chapter 2. Urban Space and Environmental Aesthetics.- Chapter 3. Public Art and Cultural Expression .- Chapter 4. ArtTourism Integration Studies.- Chapter 5. Hengqin-Macao Forum and Empirical Studies.- Chapter 6. Empirical Findings and Design Outcomes.- Chapter 7. Conclusion and Future Outlook.