This book reviews and analyses the issues and policies of internationalization and exportation of higher education and investigates the strategies and models of education hub development in the context of globalization, with Hong Kong in the Asia-Pacific region as a case study. It examines the close relationship between education hubs and higher education, as well as the strategic functions of an education hub in the future development of a society in a competitive global environment. It also analyses the major strengths, weaknesses, opportunities, and threats of Hong Kong's higher education in relation to its potential for exporting higher education to Asian markets. In particular, it reviews the current state of higher education services offered by Hong Kong in three target markets and their segmentation and proposes the most appropriate market entry strategies for education service providers.

Discusses emerging issues related to the internationalization of higher education and development of an education hub using the example of Hong Kong Addresses the urgent need for understanding and management of the key issues of higher education internationalization and development of regional education hubs worldwide Analyses the major strengths, weaknesses, opportunities, and threats of Hong Kong's higher education in relation to its potential for exporting higher education to Asian markets

Autorentext
CHENG, Yin Cheong is Research Chair Professor of Leadership and Change of The Hong Kong Institute of Education. He is the Immediate Past President of the World Educational Research Association and the Past President of the Asia-Pacific Educational Research Association. He is the chairman of Tin Ka Ping Foundation's advisory board. Prof. Cheng has published 20 academic books and over 200 book chapters, journal articles and other publications internationally. Some of his publications have been translated into Chinese, Hebrew, Korean, Spanish, Czech, Thai and Persian languages. He is at present serving on the advisory boards of 17 international journals.CHEUNG, Alan Chi Keung is currently Professor in the Department of Educational Administration and Policy and director of The Centre for University and School Partnership at The Chinese University of Hong Kong. His research areas include international education, school reform, and research reviews. He was a recipient of the esteemed Palmer O. Johnson Memorial Award by the American Educational Research Association in 2008 and received the Research Excellence Award from The Chinese University of Hong Kong in 2013. Dr. Cheung has conducted research in various countries, including the UK, USA, China, India, Singapore, Malaysia, Indonesia, Ireland, and Mexico.NG, Shun Wing is Professor and the Head of Department of Education Policy and Leadership of The Hong Kong Institute of Education. He has published widely and internationally in areas of education policies, international education, educational change, home-school relations and citizenship education. He serves as editorial board member and guest editor of special issue for international journals. He was awarded the Annual IISE Best Article 2013 for his article, entitled "Rethinking the Mission of Internationalization of Higher Education in Asia-Pacific Region", by the University of Pittsburgh Institute for International Studies in Education (IISE).

Inhalt

Chapter 1 Internationalization of Higher Education: Conceptualization, Typology and Issues.- Part 1 Internationalization as Education Hub Development.- Chapter 2 Developing Hong Kong as a regional Education Hub: Functions, Modes and Requirements.- Chapter 3 The quest for regional Education Hub status: Challenges, possibilities and search for new governance in Hong Kong.- Chapter 4 Rethinking the notion of Hong Kong as a regional Education Hub: Towards a cosmopolitan approach to Internationalization of Higher Education.- Part 2 Internationalization as Education Marketization.- Chapter 5 Critical reflections on the challenges and strategies associated with Internationalizing Hong Kong's Higher Education.- Chapter 6 A SWOT analysis of exporting Hong Kong's Higher Education to Asian Markets.- Chapter 7 Effective strategies and policies for exporting Hong Kong's Higher Education to Asian markets: Lessons from other countries.- Part 3 Internationalization as International Student Development.- Chapter 8 Cross-border Higher Education as Identity Investment: Cases of Malaysian and Indonesian Ethnic Chinese students in Hong Kong.- Chapter 9 International students on campus: Cultural differences and internationalization policy and practices.- Chapter 10 To stay or not to stay in Hong Kong: An examination of Mainland Chinese undergraduates' After-graduation plans.