Is European culture visible enough in the globalized world? Why is culture from this continent often perceived as 'old-fashioned' or even worse as 'out-dated'? Is the export of national cultural products and services in most European countries subsidized by the taxpayer no longer relevant, or more relevant than ever before? Is it a huge waste of money, time, and effort or an attempt to create another form of globalization? Culture in its broadest sense is often viewed and accepted in ways that differ completely from those of other internationally traded goods. This might be one of the reasons why so many institutions, foundations and cooperations invest time, power, and money in cultural projects. Is this an exaggerated approach or an intelligent recognition of the genuine values of the 21st century creativity and cultural sensitivity? These and several other questions concerning the export of culture are addressed by authors from different countries in order to initiate a debate about the role European cultural products and services are able to play globally.

European culture as export commodity? Cultural exchange in international context Prominently staffed anthology Includes supplementary material: sn.pub/extras

Autorentext

Raphaela Henze is professor of Cultural Management at Heilbronn University.

Gernot Wolfram teaches as professor of Arts Management at the MHMK University of Berlin. He is an expert for cultural affairs within the Team Europe of the European Commission in Germany.

Inhalt

European Culture and Identity.- Globalization.- Cultural transfer.- Soft Diplomacy