impact in terms ofnew opportunity and risk. In Japan new markets can be in the offering as a result of expected deregulation. But on the other hand greater competition in the home-countries can become a threat, when a host of new fast growing Japanese companies appear on the scene as they break out of oversized and inflexible corporate groups, and seek their fortune independently on global markets. Six years after Tiananmen China stands today as one of the worlds leading growth nations. Because ofthis - and only for this reason - it is recognized and to a certain extent even respected by all countries as a partner in commerce and industry. Trade ties with the western world are stronger than ever before. Japanese trade with China has been booming since 1989, peaking at roughly U. S. $ 38 billion in 1993. U. S. -China trade has almost tripled since 1988 to $ 41 billion in 1993. A similar pattern is seen in China's trade with West Europe which according to Chinese figures amounted to U. S. $ 22 billion in 1993 which was 50% above the volume reached in 1992. Although in China "actual" investment can be way below "approved" investment, the fact remains, that some U. S. $ 20 billion have been poured into the country since 1991 and another $ 12 billion were absorbed in 1992.

Autorentext

Professor Dr. Brij N. Kumar ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Internationales Mana-gement, an der Universität Erlangen-Nürnberg.

Inhalt
Guest Editor's Introduction.- Germany and East Asia The Market and Market Demands from the Perspective of an Electrical Engineering Company.- European Direct Investment in Japan.- The Dynamics of Manufacturing Joint Ventures in Turkey and the Role of Industrial Groups.- Marketing German Environmental Technologies in the Peoples' Republic of China.- Partner-selection-criteria and Success of Technology Transfer: A Model Based on Learning Theory Applied to the Case of Indo-German Technical Collaborations.- A Comparison of Japanese Hybrid Factories in U.S., Europe, and Asia.- Strategic Control in Korean MNCs.- Do Expatriates Change Their Behavior to Fit a Foreign Culture? A Study of American Expatriates' Strategies of Upward Influence.- Risk Management in Trade with Central European Countries.- The Significance of Intra-industry Trade as a Cause and Consequence of Global Environment: New Zealand and her European, Pacific, and Asian Partners.- The Dynamics and Competitiveness of European-Asian Trade Flows.