Der Leser erhält wichtige interne Kenntnisse über asiatische Marktstrategien und die Gründe der jüngsten Wirtschaftskrise Japans. Schwerpunkte sind Markteintrittsstrategien, grenzüberschreitende Aspekte ausländischer Tochterunternehmen, grenzüberschreitende Warenströme und Risikomanagement.

Autorentext

Professor Dr. Brij N. Kumar ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Internationales Mana-gement, an der Universität Erlangen-Nürnberg.

Inhalt

Guest Editor's Introduction.- Germany and East Asia - The Market and Market Demands from the Perspective of an Electrical Engineering Company.- European Direct Investment in Japan.- The Dynamics of Manufacturing Joint Ventures in Turkey and the Role of Industrial Groups.- Marketing German Environmental Technologies in the Peoples' Republic of China.- Partner-selection-criteria and Success of Technology Transfer: A Model Based on Learning Theory Applied to the Case of Indo-German Technical Collaborations.- A Comparison of Japanese "Hybrid Factories" in U.S., Europe, and Asia.- Strategic Control in Korean MNCs.- Do Expatriates Change Their Behavior to Fit a Foreign Culture? A Study of American Expatriates' Strategies of Upward Influence.- Risk Management in Trade with Central European Countries.- The Significance of Intra-industry Trade as a Cause and Consequence of Global Environment: New Zealand and her European, Pacific, and Asian Partners.- The Dynamics and Competitiveness of European-Asian Trade Flows.