Flawless

Informationen zum Autor Elise Hu Klappentext One of Porchlight's Business Books of the Year | One of Vox 's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon 's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine 's 14 Books to Dive Into This Summer | One of Betches' Best Summer Reads of 2023 An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup productscreams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a fewwork together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR's bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe. And fun as self-care consumerism may be, Elise turns her veteran eye to the darker questions lurking beneath the surface of this story. When technology makes it easy to quantify and optimize ourselvesfrom banishing blemishes, to whittling our waistlines, even to shaving down our jawswhere do we draw the line? What are the dangers for a society where a flawless face and body are promoted and possible? What are the real financial, physical, and emotional costs of beauty work in a culture that valorizes endless self-improvement and codes it as empowerment? With rich historical context and deep reporting, including hours of interviews with South Korean women, this is a complex, provocative look at the ways hustle culture has reached into the sinews of our bodies. It raises complicated questions about gender disparity, consumerism, the beauty imperative of an appearance obsessed society, and the undeniable political, economic, and social capital of good looks worldwide. And it points the way toward an alternative vision, one that's more affirming and inclusive than a beauty culture led by industry. Leseprobe Chapter 1 Beauty Is a Beast Our new Seoul home spread across half the thirty-fifth floor of one of the tallest high-rises north of the Han River, which famously bisects the city. We never got a key to the place because every unit was fitted with an electronic keypad for entry. The door played a trill or a five-note ditty, depending on whether it was unlocking or locking. The first week, I padded around in my socks on gleaming white heated marble tiles that were warmed underneath by Korea's traditional ondol floor heating. My feet never once went cold in that apartment. I learned you could un-press the elevator buttons to deselect destination floors, which saved me many times when my then two-year-old Eva would get trigger happy with all the buttons. I marveled at the central vacuum system, in which every room had a conduit to plug in our vacuum hose, so we'd never be bothered to push around a vacuum cleaner from room to room. Down in the underground parking garage, maintenance workers waxed and buffed the floors so often that when we eventually bought a used Hyundai to drive, the tires would squeak when we parked, as if we were backing up on the surface of glass. In the comfortable confines of my tower, I lapped up my initiation to Seoul. From our apartment's floor-to-ceiling double-paned windows we could see everything, from the grassy patches of the U.S. army base next door to the Lotte World Tower-Seoul's tallest skyscraper, a 45-minute drive away-to the numerous green-clad mountains that surround the city. Compared to most American cities, Seoul...

Autorentext

Elise Hu

Klappentext

**One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to Dive Into This Summer | One of Betches' Best Summer Reads of 2023

An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

And fun as self-care consumerism may be, Elise turns her veteran eye to the darker questions lurking beneath the surface of this story. When technology makes it easy to quantify and optimize ourselves—from banishing blemishes, to whittling our waistlines, even to shaving down our jaws—where do we draw the line? What are the dangers for a society where a flawless face and body are promoted and possible? What are the real financial, physical, and emotional costs of beauty work in a culture that valorizes endless self-improvement and codes it as empowerment?
 
With rich historical context and deep reporting, including hours of interviews with South Korean women, this is a complex, provocative look at the ways hustle culture has reached into the sinews of our bodies. It raises complicated questions about gender disparity, consumerism, the beauty imperative of an appearance obsessed society, and the undeniable political, economic, and social capital of good looks worldwide. And it points the way toward an alternative vision, one that's more affirming and inclusive than a beauty culture led by industry.

Leseprobe
Chapter 1

Beauty Is a Beast

Our new Seoul home spread across half the thirty-fifth floor of one of the tallest high-rises north of the Han River, which famously bisects the city. We never got a key to the place because every unit was fitted with an electronic keypad for entry. The door played a trill or a five-note ditty, depending on whether it was unlocking or locking. The first week, I padded around in my socks on gleaming white heated marble tiles that were warmed underneath by Korea's traditional ondol floor heating. My feet never once went cold in that apartment.

I learned you could un-press the elevator buttons to deselect destination floors, which saved me many times when my then two-year-old Eva would get trigger happy with all the buttons. I marveled at the central vacuum system, in which every room had a conduit to plug in our vacuum hose, so we'd never be bothered to push around a vacuum cleaner from room to room. Down in the underground parking garage, maintenance workers waxed and buffed the floors so often that when we eventually bought a used Hyundai to drive, the tires would squeak when we parked, as if we were backing up on the surface of glass.

In the comfortable confines of my tower, I lapped up my initiation to Seoul. From our apartment's floor-to-ceiling double-paned windows we could see everything, from the grassy patches of the U.S. army base next door to the Lotte World Tower-Seoul's tallest skyscraper, a 45-minute drive away-to the numerous green-clad mountains that surround the city. Compared to most American cities, Seoul is first-world plus. It has all the advancements and conveniences of the world's most developed places, but shinier, sleeker, and more efficient. Ours was just one of the many buildings pus…