The first management book to describe with numerous original examples, how successful leaders combine 'the three agendas' of strategy, leadership and followers' engagement. It is down to earth, pragmatic and offers a solid toolbox for leaders who are about to engage into a major, large scale change.

'Short, to the point and politically incorrect, this book is also very deep and well documented. Engaging Leadership is the best recipe book on how to engage large numbers of people into a new direction.' - Michel Abitbol, CEO 'Elle et Lui Group', Rio de Janeiro (Brazil)

'Chris and Didier share their deep experience with their incomparable, provocative and politically incorrect style. The result is a must have for all leaders involved into large scale changes. As a leader, I have always been convinced that I had to work on more than the sole rationale and intellectual agenda. This book provides concretes examples and recipes for leaders on how to use also their personal style (behavioural agenda) and passion/belief (emotional agenda) to successfully engage their whole organization into deep changes.' - Peter Baltussen, CEO Commercial Bank Dubai

'A must-read book for executives looking for personal insights and practical advice on how to engage, transform and win. A real wake-up call for executives (and parents!) - Skilfully written and full of personal insights and practical advice.' - Simon Beresford-Wylie, CEO Nokia Siemens Networks

'This book clearly shows how to link strategy and leadership with the engagement of followers. A must read for any leader about to engage in a major change journey!' - Jean-Pierre Clamadieu, CEO of Rhodia

'Smart people are a privilege to lead. They are also very challenging Engaging Leadership providesexceptional hints on how to successfully direct such sensitive and smart followers.' - Mike Dalton, President, McAfee EMEA

'Finally a book which got rid of strategy and psychology jargons. It 'speaks business' to business people!' - Pedro Farah, Vice President Finance, EMEA, DELL Inc

'Chris and Didier share here the summary of their work with some of the world's leading firms in their respective fields. They demonstrate how successful leaders work through rationale, style and emotions to engage people towards a new and shared vision.' - Jean Claude Larréché, Alfred Heineken Professor of Marketing at Insead and author of the best selling book The Momentum Effect

'Parker and Marlier's prolific book has undeniably useful insights on how to lead people and how to guide behaviors especially in times of major change.' - Konstantin Mettenheiner, Senior Partner Freshfields, Bruckhaus& Deringer

'This book, based on years of experience with executives from many companies and industries, provides us with valuable practical insight on how to change our own and others' behaviors in order to accelerate implementation, develop new skills and of the value and how of strategy. It succeeds in addressing key burning issues for practicing managers.' - Juan Rada, Senior Vice president Public Sector and Education Business Unit. Oracle Corporation Europe

'This book shows that, whether in Africa, North or South America, Asia, Europe or Australasia,the fundamentals of running a business and engaging humans are the same.' - Dr. Jose Carlos Ribeiro, Principal Partner of Ribeiro& Barreto Advogados

'This book provides practical insights on leadership and behavior. It will be helpful in accelerating the implementation of an authentic inspiring leadership style by gaining more personal insights and developing your skills.' - Feike Sijbesma, CEO Royal DSM NV

'This groundbreaking book is the first one that precisely describes how to build bridges between the "intellectually compelling" and the "emotionally engaging". A must have for all leaders!' - Tom de Swaan, Chairman of the Supervisory Board of Van Lanschot Bankiers

'Engaging leadership succeeds in demonstrating the critical importance for leaders to work on three motivational fronts at the same time: they must be intellectually clear and convincing, their acts must support and exemplify the strategic intent and they must be able to create the conditions for success by building a strong emotional agenda.' - Arthur Yeung, Associate Dean and Philips Chair Professor of HRM, CEIBS, Ex-CHO, Acer Group

'This book is concise, exceptionally well documented and written in a lively provocative style.' - Business Executive, August 2009

Autorentext

DIDIER MARLIER has been a strategy consultant and taught Change Leadership in Nyenrode. A provocateur at heart, he managed to gain the trust of renowned executives around the world through his passionate style of engagement and authenticity. From Belgian origin, he lives between the snowy slopes of Villars (Switzerland) and the sunny beaches of Bahia (Brazil). Didier@enablersnetwork.com - Didier@mobilizingteams.com CHRIS PARKER has been teaching Organizational Behaviour and Leadership in Cranfield (Director of In-Company programs 1979-1986) and IMD (Professor 1986-1996). Chris' style is challenging and supportive. His professional deep intent is to help leaders create the conditions for themselves and others to be and do their best. Chris is from British origin and lives in Switzerland. Chris@mobilizingteams.com

Inhalt
The Need for a New Leadership Style Co-Creating Clarity and Meaning Around the Intellectual Agenda Building Economic Value through Appropriate Leadership Style (Behavioural Agenda) Unleashing Potential Through the Emotional Agenda Accelerating Change: The Leadership Engagement Process From Mythical Heroes to Business Leaders (Joseph Campbell's Legacy To Business Leaders) Notes References Bibliography Filmography