This book approaches cultural conceptualizations of our modern world from cultural, linguistic and cognitive perspectives. It explores broader topics such as contemporary society, media and entertainment, migration and identity, political discourse, educational contexts and creative linguistic innovation, all of which are seen as interwoven and mutually complementary segments of our present-day social world. This publication brings a fresh multi-cultural approach reflected in applying the principles of cultural linguistics to the analysis of different aspects of language use across four continents Europe, Asia, Africa and Australia. The issue of shared cultural conceptualizations being their common denominator, the chapters of this book shed light on how various cultural groups use language to communicate their ideas and beliefs both within and outside their own culture, bearing in mind the often contradictory nature of the present-day social world that, at the same time, unites and disintegrates social groups. Benefiting scholars from fields within the broad spectrum of the humanities and social sciences who are interested in culture, discourse, linguistics, sociology, migration and politics, the book uncovers challenging new trends, inviting its readers to further explore the vast interconnected fields of language, culture and cognition in the turbulent 21st Century.

Chapter 5 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

The first book to cover the interrelations between language, culture and the intriguing issues of the social world An outstanding contribution to the understanding of cultural conceptualizations which shape 21th century social discourse Brings together the most recent scholarly views on cultural linguistics spanning four continents

Autorentext

Judit Baranyiné Kóczy is a habilitated associate professor of linguistics at the University of Pannonia, Faculty of Humanities, in Veszprém, Hungary. Her research focuses on language, conceptualization, and culture within the framework of cognitive semantics, Conceptual Metaphor Theory, and Cultural Linguistics. The main fields of her investigation include body-part semantics, embodied cultural metaphors, and folk cultural metaphors. She has made notable contributions to the field of cultural-cognitive linguistics, with a monograph published by Springer, numerous papers, and various edited volumes to her credit.

Diana Prodanovic Stankic is a professor of linguistics at the Department of English Studies, Faculty of Philosophy, University of Novi Sad, Serbia. Her research focuses on the interaction of language, culture, and cognition. She has authored four monographs and dozens of papers in the field of cognitive linguistics. Her latest monograph, Multimodal Humour at Play: A Cultural Linguistic Perspective (2023), deals with the application of cultural linguistics to multimodal and humorous discourse in translation and education.

Olga Panic Kavgic is an associate professor of linguistics at the Department of English Studies, Faculty of Philosophy, University of Novi Sad, Serbia. Her main research interests include pragmatics, contact and contrastive linguistics, cultural linguistics, translation studies, and grammar. She has so far published three monographs, over sixty papers in regional and international journals, conference proceedings and thematic issues, and co-authored two dictionaries. She did research at universities in Chicago, St. Petersburg, Oslo, and Innsbruck.

Inhalt

Introduction Cultural Linguistics and the Social World.- Cultural conceptualizations of the social world within the cinema-related vocabulary.- Underlying cultural conceptualizations in Serbian film titles and their translations into English.- Still the distant, exotic Other? The cultural conceptualization of Africa in Hungarian online news.- Cultural conceptualization of Restoration libertine identity.- Is this us? The cultural conceptualization of individualization in American political speeches.- Metaphors of GEO-POLITICAL SPACE in Ghanaian political discourse: A Cultural Linguistics analysis.- Weather metaphors in medicine. A case study: The cytokine storm metaphors in English, French, and Romanian.- Cultural conceptualization of OLD AGE in English.- COVID-19 pandemic: What is behind the scenes.- Language and cultural conceptualisations in intercultural healthcare communication.