From the We all know people who are capable of connecting with almost anyone. They’re the ones we love talking to, who we turn to for advice, who What do they know about conversation that makes them so special? Supercommunicators, Charles Duhigg argues, understand that whenever we speak, we’re actually participating in one of three conversations: practical ( Skilled communicators know the importance of recognizing--and then matching--each kind of conversation, and how to hear the complex emotions, subtle negotiations, and hidden beliefs that color so much of what we say and how we listen. Our experiences, our values, our emotional lives, and how we see ourselves, and others, shape every discussion, from who will pick up the kids to how we want to be treated at work. With his trademark clarity and storytelling, Duhigg shows readers how to recognize these three conversations--and teaches us the skills we need to navigate them more successfully. Communication is a superpower. By bringing readers into jury deliberations and fraught CIA recruitments, into Netflix’s company-wide conversations about equity and the writers’ room of In the end, we learn a simple but powerful lesson: With the right tools, we can connect with anyone.

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Charles Duhigg is a Pulitzer Prize–winning investigative journalist and the author of Supercommunicators, The Power of Habit, and Smarter Faster Better. A graduate of Harvard Business School and Yale University, he is a winner of the National Academies of Sciences, National Journalism, and George Polk awards. He writes for The New Yorker and The New York Times Magazine, and was the founding host of the Slate podcast How To! with Charles Duhigg.

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**NEW YORK TIMES BESTSELLER • From the author of The Power of Habit, a fascinating exploration of what makes conversations work—and how we can all learn to be supercommunicators at work and in life
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“A winning combination of stories, studies, and guidance that might well transform the worst communicators you know into some of the best.”—Adam Grant, author of Think Again and Hidden Potential

**ONE OF NPR’S BEST BOOKS OF THE YEAR • FINALIST FOR THE SABEW BEST IN BUSINESS BOOK AWARD

Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an accomplished surgeon as he tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation.

Communication is a superpower and the best communicators understand that whenever we speak, we’re actually participating in one of three conversations: practical (What’s this really about?), emotional (How do we feel?), and social (Who are we?). If you don’t know what kind of conversation you’re having, you’re unlikely to connect. 

Supercommunicators know the importance of recognizing—and then matching—each kind of conversation, and how to hear the complex emotions, subtle negotiations, and deeply held beliefs that color so much of what we say and how we listen. Our experiences, our values, our emotional lives—and how we see ourselves, and others—shape every discussion, from who will pick up the kids to how we want to be treated at work. In this book, you will learn why some people are able to make themselves heard, and to hear others, so clearly.

With his storytelling that takes us from the writers’ room of The Big Bang Theory to the couches of leading marriage counselors, Duhigg shows readers how to recognize these three conversations—and teaches us the tips and skills we need to navigate them more successfully.

In the end, he delivers a simple but powerful lesson: With the right tools, we can connect with anyone.

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The Matching Principle**

How to Fail at Recruiting Spies

If Jim Lawler was being honest with himself, he had to admit that he was terrible at recruiting spies. So bad, in fact, that he spent most nights worrying about getting fired from the only job he had ever loved, a job he had landed two years earlier as a case officer for the Central Intelligence Agency.

It was 1982 and Lawler was thirty years old. He had joined the CIA after attending law school at the University of Texas, where he had gotten mediocre grades, and then cycling through a series of dull jobs. One day, unsure what to do with his life, he telephoned a CIA headhunter he had once met on campus. A job interview followed, then a polygraph test, then a dozen more interviews in various cities, and then a series of exams that seemed designed to ferret out everything Lawler didn’t know. (Who, he wondered, memorizes rugby world champions from the 1960s?)

Eventually, he made it to the final interview. Things weren’t looking good. His exam performances had been poor to middling. He had no overseas experience, no knowledge of foreign languages, no military service or special skills. Yet, the interviewer noted, Lawler had flown himself to Washington, D.C., for this interview on his own dime; had persisted through each test, even when it was clear he didn’t have the first clue how to answer most questions; had responded to every setback with what seemed like admirable, if misplaced, optimism. Why, the man asked, did he want to join the CIA so badly?

“I’ve wanted to do something important my entire life,” Lawler replied. He wanted to serve his country and “bring democracy to nations yearning for freedom.” Even as the words came out, he realized how ridiculous they sounded. Who says yearning in an interview? So he stopped, took a breath, and said the most honest thing he could think of: “My life feels empty,” he told the interviewer. “I want to be part of something meaningful.”

A week later the agency called to offer him a job. He accepted immediately and reported to Camp Peary—the Farm, as the agency’s training facility in Virginia is known—to be tutored in lock picking, dead drops, and covert surveillance.

The most surprising aspect of the Farm’s curriculum, however, was the agency’s devotion to the art of conversation. In his time there, Lawler learned that working for the CIA was essentially a communications job. A field officer’s mandate wasn’t slinking in shadows or whispering in parking lots; it was talking to people at parties, making friends in embassies, bonding with foreign officials in the hope that, someday, you might have a quiet chat about some critical piece of intelligence. Communication is so important that a summary of CIA training methods puts it right up front: “Find ways to connect,” it says. “A case officer’s goal should be to have a prospective agent come to believe, hopefully with good reason, that the case officer is one of the few people, perhaps the ONLY person, who truly understands him.”

Lawler finished spy school with high marks and was shipped off to Europe. His assignment was to establish rapport with foreign bureaucrats, cultivate friendships with embassy attachés, and develop other sources who might be willing to have candid conversations—and thereby, his bosses hoped, open channels for the kinds of discussions that make the world’s affairs a bit more manageable.

Lawler’s first few months abroad were miserable. He tried his best to blend in. He attended black-tie soirees and had drinks a…