Winner of the Association for Business Communication's Distinguished Publication on Business Communication Award 2016 This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. Drawing on insights from LSP, ethnography and discourse analysis, it covers a wide range of issues, ranging from gaining access and collecting data to feeding results back in the form of recommendations to practitioners.

Autorentext
Glen Michael Alessi, University of Modena and Reggio Emilia, Italy Deborah C. Andrews, University of Delaware, USA Carmela Briguglio, Curtin University Business School, Australia Tom Bruyer, Ghent University, Belgium Elena Chiocchetti, University of Forlì/Bologna, Italy Peter Daly, EDHEC Business School, France Dennis Davy, EDHEC Business School, France Laura Di Ferrante, Sapienza University of Rome, Italy Chiara Ganapini, University of Modena and Reggio Emilia, Italy Walter Giordano, University of Napoli Federico II, Italy Geert Jacobs, Ghent University, Belgium Cecilia Lazzeretti, University of Modena and Reggio Emilia, Italy Dorte Lønsmann, Copenhagen Business School, Denmark Annelise Ly, Norwegian School of Economics (NHH), Norway Sergio Pizziconi, Independent Scholar Franca Poppi, University of Modena and Reggio Emilia, Italy Juliette Scott, University of Bristol, UK Astrid Vandendaele, Ghent University, Belgium

Inhalt

Introduction; Glen Michael Alessi and Geert Jacobs PART I: IN 1. Negotiating Positionality in Ethnographic Investigations of Workplace Settings: Student, Consultant or Confidante?; Dorte Lønsmann 2. The Physical Environment for Communication in 21st Century Work Spaces: A Research Model; Deborah C. Andrews 3. Getting Access to Language Data in the Workplace: Role Enactment as a Data-generation Method; Annelise Ly 4. Gathering Linguistic Data from Two Multinational Companies: Intercultural Communication in the Workplace; Carmela Briguglio 5. 'We Never Even Wondered Whether We Trusted Them or Not': From Freedom to Mutuality in a Student Research Project; Astrid Vandendaele, Geert Jacobs & Tom Bruyer 6. How Legal Translation Studies Research Might Assist Lawyers with Best Procurement Practice; Juliette Scott PART II: OUT 7. Knowledge Management in Multilingual Areas: Practical Recommendations for SMEs; Elena Chiocchetti 8. Evaluating Topical Talk in Interactional Business Settings: When 'Testing the Waters' with Customers May not be Much of a Gamble; Chiara Ganapini 9. Crafting the Investor Pitch Using Insights from Rhetoric and Linguistics; Peter Daly and Dennis Davy 10. Exhibition Press Announcements: An Evolving or Dissolving Genre?; Cecilia Lazzeretti 11. Standardizing the Language of Corporate Internal Investigative Reports: A Case Study in Appropriated Professional Language Practices; Glen Michael Alessi 12. Dissociative Identities: A Multi-modal Discourse Analysis of TV Commercials of Italian Products in Italy and in the USA; Laura Di Ferrante, Walter Giordano, Sergio Pizziconi 13. From Business Letters to Emails: How Practitioners can Shape their Own Forms of Communication More Efficiently; Franca Poppi