Winner of the Association for Business Communication's Distinguished Publication on Business Communication Award 2016 This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. Drawing on insights from LSP, ethnography and discourse analysis, it covers a wide range of issues, ranging from gaining access and collecting data to feeding results back in the form of recommendations to practitioners.

"Stated simply, The Ins and Outs of Business and Professional Discourse Research is a fine book. It is destined to become a standard within the field. The book brings together research insights from the field's leading research on two extremely important topics: 1) how to initiate the research process; and, 2) how to develop practical applications for the findings. This topic combination is brilliant. I highly recommend this book both to new scholars entering the field as well as to researchers who are already firmly established. Both groups will find information that is new and helpful in their professional development. This book is a top-notch piece of work that combines the best of theory with a practical focus so necessary for the future success of our field." - Ron Dulek, John R. Miller Professor of Management, University of Alabama, USA

"A welcome collection, demonstrating the growing recognition of the value of an eclectic, informed, discursive approach to addressingreal-world organisational issues. Forging closer connections, and developing greater mutual understanding and respect, can only serve to strengthen both academic research and organisational management and consulting." - Gill Ereaut, Founder of Linguistic Landscapes Ltd, Organisational Consultants

Autorentext
Glen Michael Alessi, University of Modena and Reggio Emilia, Italy Deborah C. Andrews, University of Delaware, USA Carmela Briguglio, Curtin University Business School, Australia Tom Bruyer, Ghent University, Belgium Elena Chiocchetti, University of Forlì/Bologna, Italy Peter Daly, EDHEC Business School, France Dennis Davy, EDHEC Business School, France Laura Di Ferrante, Sapienza University of Rome, Italy Chiara Ganapini, University of Modena and Reggio Emilia, Italy Walter Giordano, University of Napoli Federico II, Italy Geert Jacobs, Ghent University, Belgium Cecilia Lazzeretti, University of Modena and Reggio Emilia, Italy Dorte Lønsmann, Copenhagen Business School, Denmark Annelise Ly, Norwegian School of Economics (NHH), Norway Sergio Pizziconi, Independent Scholar Franca Poppi, University of Modena and Reggio Emilia, Italy Juliette Scott, University of Bristol, UK Astrid Vandendaele, Ghent University, Belgium

Inhalt

Introduction; Glen Michael Alessi and Geert Jacobs
PART I: IN

1. Negotiating Positionality in Ethnographic Investigations of Workplace Settings: Student, Consultant or Confidante?; Dorte Lønsmann

2. The Physical Environment for Communication in 21st Century Work Spaces: A Research Model; Deborah C. Andrews

3. Getting Access to Language Data in the Workplace: Role Enactment as a Data-generation Method; Annelise Ly

4. Gathering Linguistic Data from Two Multinational Companies: Intercultural Communication in the Workplace; Carmela Briguglio

5. 'We Never Even Wondered Whether We Trusted Them or Not': From Freedom to Mutuality in a Student Research Project; Astrid Vandendaele, Geert Jacobs & Tom Bruyer

6. How Legal Translation Studies Research Might Assist Lawyers with Best Procurement Practice; Juliette Scott
   PART II: OUT

7. Knowledge Management in Multilingual Areas: Practical Recommendations for SMEs; Elena Chiocchetti

8. Evaluating Topical Talk in Interactional Business Settings: When 'Testing the Waters' with Customers May not be Much of a Gamble; Chiara Ganapini

9. Crafting the Investor Pitch Using Insights from Rhetoric and Linguistics; Peter Daly and Dennis Davy

10. Exhibition Press Announcements: An Evolving or Dissolving Genre?; Cecilia Lazzeretti

11. Standardizing the Language of Corporate Internal Investigative Reports: A Case Study in Appropriated Professional Language Practices; Glen Michael Alessi

12. Dissociative Identities: A Multi-modal Discourse Analysis of TV Commercials of Italian Products in Italy and in the USA; Laura Di Ferrante, Walter Giordano, Sergio Pizziconi

13. From Business Letters to Emails: How Practitioners can Shape their Own Forms of Communication More Efficiently; Franca Poppi