We now possess the capability to make great business decisions in even the most difficult situations with the use of today's advanced software capability. The authors, who are experts in the field, explain the new science of decision-making and offer examples and advice that will enable readers put it to use in their organizations.

Autorentext

ROGER SCHANK is the Executive Director and Founder of Engines for Education, Inc. as well as the Chairman and CEO of Socratic Arts, Inc.

DIMITRIS LYRAS is the Founder of Ulysses-Systems, a leader in maritime industry management software.

ELLIOT SOLOWAY is the Arthur F. Thurnau Professor at the University of Michigan, USA and Principal Investigator for the Centre for Learning Technologies in Urban Schools.

Inhalt
Introduction PART I: A NEW DECISION-MAKING MODEL Don't Follow the Rules, But Do Embrace Case-based Reasoning Why It Matters: Greater Profit through Better Choices Software Based on the Science of Decision-Making: Tools Organizations Can Use PART II: THE SOFTWARE ARGUMENT Identify and Design around the Pain Points Gather and Index the Right Stories and Expertise The Prototype PART III: IMPLEMENTATION: PROBLEMS AND POSSIBILITIES The Human Factor: Reflect the Particular Cognitive and Emotional Responses of Users Emphasize Cause-and-Effect over Precision Analysis Obstacles and Opportunities