Successful people and companies do two things at the same time: they are efficient day to day and they see great new opportunities. They use different styles of thinking and management to deliver cash today, and sustainable growth tomorrow. Wearing Two Hats is essential to business: but how and when to wear each one?

Autorentext
ANDREW LESTER has worked in a variety of sectors, and was head of Jaguar Cars Ltd UK from 1996-2001, successfully leading the transition of the company. He has worked extensively in the UK, USA& Europe. He runs his own business consultancy (Carr-Michael Consulting Ltd), specializing in delivering sustainable growth. Andrew is married with two grown-up children and lives in Warwickshire. He has a degree in Marketing and Business Strategy.
Contact: andrewlester@carr-michael.com

Inhalt
Foreword Section 1 The Business Perspective Chapter 1 The Case for 'Two Hats' Chapter 2 What is Growth? Section 2 Growth Management Chapter 3 Organising for Growth Chapter 4 Implementing Sustainable Growth Management Chapter 5 Identifying Growth Opportunities Chapter 6 Prioritising Growth Opportunities Chapter 7 Controlled Creativity Chapter 8 Proposition Plan Chapter 9 Take It To Market Plan (Launch) Chapter 10 Growth Project Integration Chapter 11 Embedding Growth Management Section 3 Chapter 12 Growth In A Recession Chapter 13 You, Your 'Two Hats' and Growth Management Bibliography