Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

Autorentext

MICHAEL WYNN-WILLIAMS is currently the Senior Analyst (Japan and South Korea) for IHS Global Insight and has extensive experience of the automobile industry in both a professional and academic capacity. He holds a PhD in automotive economics from Cardiff Business School and an MBA from Heriot-Watt University.

Inhalt
Raising the Leviathan Fundamentals of Scale Economies of Size Production Costs Survivor Analysis Economies of Scale in the Automobile Industry Survivor Analysis in the Automobile Industry From Plant Size to Economies of Scale Conclusion Structuring the Firm Company Structure Unitary and Multidivisional Governance Structures Constructing the Automobile Industry Paradigm Paradigm Revolutions Constructing the Automobile Industry Paradigm Vertical Integration of the Automobile Paradigm Resultant Size and Shape Conclusion Approximating to the Automobile Industry Paradigm Introduction Sub-scale Production Internal Approximations to the Automobile Paradigm External Approximations to the Automobile Paradigm Opportunities Raised by Globalization Reassessing the Full-function Structure Conclusion Opening the Door to China The Rise and Fall of British Leyland/Rover Group MG Rover: Autonomy and Sustainability MG Rover Assets: Reconstructing the International Vertical Joint Venture Conclusion The Paradigm in the Automobile Industry of the Future Current State of the Industry Reaching Beyond the Automobile Industry Paradigm Paradigmatic Views of Other Industries Closing Remarks References