Corporate Environmental Strategies and Value Creation

The rise of sustainability has swept away the traditional views about firms' competitiveness, survival and profitability, advocating new approaches. Although the strategic decisions on sustainable issues become more important, many firms have erroneously narrow view of environmental strategies and related practices generally have only an outward-looking focus. In line with these considerations, this book aims to investigate the environmental dimension as a new strategic variable for contributing to strengthen the competitive positioning of firms and to increase the value creation process. The author provides a comprehensive framework for green management by highlights practices and tools to translate strategy into effective environmental ideas. The focus is on goals and actions, from a side, and on the implementation of appropriate control systems useful for monitoring the results of environmental performance, on the other. As such, the book enriches sustainability literature, offers new insights for scholars, and provides implications for practitioners involved in green management.

Offers solutions for implementing environmental strategies by maximizing potentiality and reducing risks Includes valuable guidelines for practitioners involved in green management Discusses future perspectives for firms facing environmental challenges

Auteur

Rosita Capurro is Associate Lecturer at the University of Naples Parthenope (Italy). She holds a Ph.D in Governance, Management and Economics from University of Naples Parthenope. Her research is focused on Accounting, Strategic Innovation, Strategic Management, Corporate Social Responsibility and Green Management.

Texte du rabat

The rise of sustainability has swept away the traditional views about firms competitiveness, survival and profitability, advocating new approaches. Although the strategic decisions on sustainable issues become more important, many firms have erroneously narrow view of environmental strategies and related practices generally have only an outward-looking focus. In line with these considerations, this book aims to investigate the environmental dimension as a new strategic variable for contributing to strengthen the competitive positioning of firms and to increase the value creation process. The author provides a comprehensive framework for green management by highlights practices and tools to translate strategy into effective environmental ideas. The focus is on goals and actions, from a side, and on the implementation of appropriate control systems useful for monitoring the results of environmental performance, on the other. As such, the book enriches sustainability literature, offers new insights for scholars, and provides implications for practitioners involved in green management.

Contenu
Chapter 1. Introduction.- Chapter 2. The environmental dimension: Role and scope in the strategic formula.- Chapter 3. The environmental dimension: Role and scope in the strategic management process.- Chapter 4. The environmental dimension: Role and scope in the performance measurement and control system.- Chapter 5. Conclusions.