Approaching the creation of new products, services, and customer experiences as a science rather than an art, provides a practical set of collaborative tools and methods for planning and defining successful new products and services.

Autorentext

VIJAY KUMAR is a professor at the IIT Institute of Design, the graduate school of design at the Illinois Institute of Technology, where he leads the Strategic Design Planning and the Design Methods programs. Kumar has taught, published, consulted, and lectured throughout the world on using structured methods, tools, and frameworks for conceiving reliable human-centered innovations and turning them into strategic plans for organizations. He has consulted for Autodesk, Motorola, Pfizer, Procter & Gamble, SC Johnson, Steelcase, Target, T-Mobile, and many others.

Klappentext

A step-by-step guidebook on deploying design thinking for innovation Design thinking is a mindset and method that can be applied to nearly any innovation challenge or endeavor. Using structured methods for observation, reframing, ideation, prototyping, and planning, design thinking can be used to develop innovative solutions in a wide range of business scenarios and social reform. 101 Design Methods is the first step-by-step guidebook for successful innovation through design thinking. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Exploring the "mindset" and "methods" for each, the modes of thinking covered include:

• SENSE INTENT
• KNOW CONTEXT
• KNOW PEOPLE
• FRAME INSIGHTS
• EXPLORE CONCEPTS
• FRAME SOLUTIONS

• REALIZE OFFERINGS Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods an invaluable resource. Novices can learn from it; practitioners can structure their work; managers can plan with it; and executives can make decisions based on it.

  Zusammenfassung
  A guide for successful innovation planning. It is suitable for strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure.

  Inhalt

  Foreword by James P. Hackett vii

  Acknowledgments ix

  Introduction 1

  Four Core Principles of Successful Innovation 3

  Principle 1: Build Innovations Around Experiences 3

  Principle 2: Think of Innovations as Systems 5

  Principle 3: Cultivate an Innovation Culture 6

  Principle 4: Adopt a Disciplined Innovation Process 7

  A Model of the Design Innovation Process 8

  The Design Innovation Process 8

  Process Is Nonlinear 9

  Process Is Iterative 9

  Seven Modes of the Design Innovation Process 10

  Mode 1: Sense Intent 10

  Mode 2: Know Context 10

  Mode 3: Know People 11

  Mode 4: Frame Insights 11

  Mode 5: Explore Concepts 12

  Mode 6: Frame Solutions 12

  Mode 7: Realize Offerings 13

  Understanding Methods 13

  Mode 1: Sense Intent 15

  Sense Intent: Mindsets 16

  Sensing Changing Conditions 17

  Seeing Overviews 17

  Foreseeing Trends 18

  Reframing Problems 18

  Forming an Intent 19

  Sense Intent: Methods 21

  1.1 Buzz Reports 22

  1.2 Popular Media Scan 24

  1.3 Key Facts 26

  1.4 Innovation Sourcebook 28

  1.5 Trends Expert Interview 30

  1.6 Keyword Bibliometrics 32

  1.7 Ten Types of Innovation Framework 34

  1.8 Innovation Landscape 36

  1.9 Trends Matrix 38

  1.10 Convergence Map 40

  1.11 From...To Exploration 42

  1.12 Initial Opportunity Map 44

  1.13 Offering-Activity-Culture Map 46

  1.14 Intent Statement 48

  Mode 2: Know Context 51

  Know Context: Mindsets 52

  Knowing Context History 53

  Understanding Frontiers 54

  Seeing System Overviews 55

  Understanding Stakeholders 56

  Using Mental Models 57

  Know Context: Methods 59

  2.1 Contextual Research Plan 60

  2.2 Popular Media Search 62

  2.3 Publications Research 64

  2.4 Eras Map 66

  2.5 Innovation Evolution Map 68

  2.6 Financial Profile 70

  2.7 Analogous Models 72

  2.8 Competitors-Complementors Map 74

  2.9 Ten Types of Innovation Diagnostics 76

  2.10 Industry Diagnostics 78

  2.11 SWOT Analysis 80

  2.12 Subject Matter Experts Interview 82

  2.13 Interest Groups Discussion 84

  Mode 3: Know People 87

  Know People: Mindsets 88

  Observing Everything 89

  Building Empathy 90

  Immersing in Daily Life 91

  Listening Openly 92

  Looking for Problems and Needs 93

  Know People: Methods 95

  3.1 Research Participant Map 96

  3.2 Research Planning Survey 98

  3.3 User Research Plan 100

  3.4 Five Human Factors 102

  3.5 POEMS 104

  3.6 Field Visit 106

  3.7 Video Ethnography 108

  3.8 Ethnographic Interview 110

  3.9 User Pictures Interview 112

  3.10 Cultural Artifacts 114

  3.11 Image Sorting 116

  3.12 Experience Simulation 120

  3.13 Field Activity 122

  3.14 Remote Research 124

  3.15 User Observations Database 126

  Mode 4: Frame Insights 129

  Frame Insights: Mindsets 130

  Exploring Systems 131

  Looking for Patterns 132

  Constructing Overviews 133

  Identifying Opportunities 134

  Developing Guiding Principles 135

  Frame Insights: Methods 137

  4.1 Observations to Insights 138

  4.2 Insights Sorting 140

  4.3 User Observation Database Queries 142

  4.4 User Response Analysis 144

  4.5 ERAF Systems Diagram 146

  4.6 Descriptive Value Web 150

  4.7 Entities Position Map 152

  4.8 Venn Diagramming 154

  4.9 Tree/Semi-Lattice Diagramming 156

  4.10 Symmetric Clustering Matrix 158

  4.11 Asymmetric Clustering Matrix 162

  4.12 Activity Network 166

  4.13 Insights Clustering Matrix 170

  4.14 Semantic Profile 174

  4.15 User Groups Definition 176

  4.16 Compelling Experience Map 178

  4.17 User Journey Map 182

  4.18 Summary Framework 184

  4.19 Design Principles Generation 188

  4.20 Analysis Workshop 190

  Mode 5: Explore Concepts 195

  Explore Concepts: Mindsets 196

  Challenging Assumptions 197

  Standing in the Future 198

  Exploring Concepts at the Fringes 199

  Seeking Clearly Added Value 200

  Narrating Stories about the Future 201

  Explore Concepts: Methods 203

  5.1 Principles to Opportunities 204

  5.2 Opportunity Mind Map 206

  5.3 Value Hypothesis 208

  5.4 Persona Definition 210

  5.5 Ideation Session 212

  5.6 Concept-Generating Matrix 216

  5.7 Concept Metaphors and Analogies 218

  5.8 Role-Play Ideation 222

  5.9 Ideation Game 224

  5.10 Puppet Scenario 228

  5.11 Behavioral Prototype 232

  5.12 Concept Prototype 234

  5.13 Concept Sketch 236

  5.14 Concept Scenarios 238

  5.15 Concept Sorting 240

  5.16 Concept Grouping Matrix 242

  5.17 Concept Catalog 244

  Mode 6: Frame Solutions 247

  Frame Solutions: Mindsets 248

  Conceiving Holistic Solutions 249

  Conceiving Options 250

  Making Value Judgments 251

  Envisioning Scenarios 252

  Structuring Solutions 253

  Frame Solutions: Methods 255

  6.1 Morphological Synthesis 256

  6.2 Concept Evaluation 258

  6.3 Prescriptive Value Web 260

  6.4 Concept-Linking Map 262

  6.5 Foresight Scenario 264

  6.6 Solution Diagramming 266

  6.7 Solution Storyboard 268

  6.8 Solution Enactment 270

  6.9 Solution Prototype 272

  6.10 Solution Evaluation 274

  6.11 Solution Roadmap 276

  6.12 Solution Database 278

  6.13 Synthesis Workshop 280

  Mode 7: Realize Offerings 285

  Realize Offerings: Mindsets 286

  Reiterating Prototypes 287

  Evaluating in Reality 288

  Defining Strategies 289

  Implementing in Reality 290

  Communicating Vision 291

  Realize Offerings: Methods 293

  7.1 Strategy Roadmap 294

  7.2 Platform Plan 296

  7.3 Strategy Plan Workshop 300

  7.4 Pilot Development and Testing 304

  7.5 Implementation Plan 306

  7.6 Competencies Plan 310

  7.7 Team Formation Plan 312

  7.8 Vision Statement 314

  7.9 Innovation Brie…