Wenn man etwas Bestimmtes erreichen will, ist es oft besser, einen Umweg zu gehen. Das ist die Idee von Obliquity. So paradox es klingt, viele Ziele erreicht man leichter, wenn man die Kunst des Umwegs beherrscht. Ob man einen Kontinent durchqueren, Schlachten gewinnen oder wirtschaftlichen Erfolg haben will, die Vergangenheit zeigt, dass die indirekte Annäherung oft die erfolgreichste ist, besonders auf schwierigem Terrain. Zu glauben, man könnte in dieser komplexen Welt alles nach Plan X in den Griff bekommen, ist anmaßend, fantasielos und führt nicht zu nachhaltigem Erfolg.

Informationen zum Autor Sir John Kay is one of Britain's leading economists. A Fellow of the British Academy and Royal Society of Edinburgh, he was the founding dean of the Oxford Business School and has held chairs at London Business School and LSE. He is a winner of the Senior Wincott Award for Financial Journalism for his Financial Times columns. Other People's Money won the Saltire Prize and was shortlisted for the Orwell Prize for Political Writing. His other books include Obliquity , The Long and Short of It , Greed is Dead and Radical Uncertainty . Klappentext If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire. An original, widely-applicable concept from one of the world's foremost economists. Tim Harford says it is 'persuasive, rigorous, creative and wise. Brilliant'. Zusammenfassung Whether overcoming geographical obstacles! winning decisive battles or meeting sales targets! history shows that oblique approaches are the most successful! especially in difficult terrain. This title applies the author's universal theory to topics ranging from international business to town planning and from football to managing forest fires.

Vorwort
An original, widely-applicable concept from one of the world's foremost economists. Tim Harford says it is 'persuasive, rigorous, creative and wise. Brilliant'.

Autorentext
Sir John Kay is one of Britain's leading economists. A Fellow of the British Academy and Royal Society of Edinburgh, he was the founding dean of the Oxford Business School and has held chairs at London Business School and LSE. He is a winner of the Senior Wincott Award for Financial Journalism for his Financial Times columns. Other People's Money won the Saltire Prize and was shortlisted for the Orwell Prize for Political Writing. His other books include Obliquity, The Long and Short of It, Greed is Dead and Radical Uncertainty.

Klappentext

If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us.

Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.

Zusammenfassung
Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. This title applies the author's universal theory to topics ranging from international business to town planning and from football to managing forest fires.