Informationen zum Autor David Scott is internationally known both for his writing on travel and on the semiotics of graphic design, with books on travel texts, the postage stamp and the poster. He has also written books on the aesthetics and cultures of boxing and is the author of three works of fiction. Klappentext Design in Airline Travel Posters 1920-1970 offers an original insight into the structure of travel advertisements and the way recurrent motifs adapt to changing times and functions. It is both a semiology and a sociocultural history that explores the way advertising posters combine information and fantasy to create seductive image/texts. The book is lavishly illustrated in colour, the images constituting an essential part of the overall argument. Zusammenfassung This book studies design in airline travel posters of the 1920-1970 period. It is both a semiology and a sociocultural history that explores the way advertising posters combine information and fantasy to create seductive images/texts. The book is lavishly illustrated in colour, the images constituting part of the overall argument. Inhaltsverzeichnis List of Figures; Introduction; 1. Fact and Fantasy: Reading and Misreading the Poster Image; 2. People, Places and Planes: Destinations and Itineraries; 3. Looking Out and Looking Up: Framing Devices and Indexical Signs; 4. Indigenous Peoples; 5. Glamour and Sex Appeal: Designing Desire; Conclusion: The Decline of the Airline Travel Poster; References; Index.

Klappentext

Design in Airline Travel Posters 1920-1970 offers an original insight into the structure of travel advertisements and the way recurrent motifs adapt to changing times and functions. It is both a semiology and a sociocultural history that explores the way advertising posters combine information and fantasy to create seductive image/texts. The book is lavishly illustrated in colour, the images constituting an essential part of the overall argument.

Zusammenfassung
This book studies design in airline travel posters of the 1920-1970 period. It is both a semiology and a sociocultural history that explores the way advertising posters combine information and fantasy to create seductive images/texts. The book is lavishly illustrated in colour, the images constituting part of the overall argument.

Inhalt

List of Figures; Introduction; 1. Fact and Fantasy: Reading and Misreading the Poster Image; 2. People, Places and Planes: Destinations and Itineraries; 3. Looking Out and Looking Up: Framing Devices and Indexical Signs; 4. Indigenous Peoples; 5. Glamour and Sex Appeal: Designing Desire; Conclusion: The Decline of the Airline Travel Poster; References; Index.