Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn''t have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection, storytelling mastery, and practical methods and frameworks for persuading any audience, backed with anecdotes of some of the very best, and worst, pitches of all time. Fontaine''s approach works across all industries, scenarios, and contexts, from corporate boardrooms to community meetings, classroom lectures to after-dinner speeches, proving that successful pitching is about creating experiences and evoking powerful emotions. Forget PowerPoint and discover how to captivate any audience, win more deals, and have fun doing it.

Vorwort
A game-changing guide to the art, science and joy of pitching

Autorentext

Danny Fontaine coaches teams and pitches multi-million-dollar deals to the biggest brands in the world. His unique approach blends creativity, psychology, storytelling and immersive experiences, based on years of research and application.

Danny also hosts the Pitch Masters podcast where he interviews the masters of the advertising, sales and marketing industries to find out how they win business.

He has taught photography, done voice-over work, been the lead singer in a band, earned a Fine Art degree, and done many other seemingly irrelevant things that fuel his creative work in surprising ways. Pitch is his first book. He lives in Colchester with his wife and three sons.

Klappentext

'A fabulous book' - Rory Sutherland

'Seriously impressive' - Thomas Erikson, author of Surrounded by Idiots

'An indispensable guide' - Graham Thomas, former CEO and President of Saatchi & Saatchi

Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way.

Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection and storytelling mastery, alongside practical methods for persuading any audience. And it's all backed with anecdotes of some of the very best, and worst, pitches of all time.

These techniques work in any context, from corporate boardrooms to classroom lectures to after-dinner speeches, proving that great pitching is all about creating experiences and evoking emotions.

Forget PowerPoint and discover how to captivate any audience, win more deals, and have fun doing it.

Zusammenfassung
A game-changing guide to the art, science and joy of pitching