A game-changing guide to the art, science and joy of pitching

''A fabulous book'' - Rory Sutherland ''Seriously impressive'' - Thomas Erikson, author of Surrounded by Idiots ''An indispensable guide'' - Graham Thomas, former CEO and President of Saatchi & Saatchi Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn''t have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection and storytelling mastery, alongside practical methods for persuading any audience. And it''s all backed with anecdotes of some of the very best, and worst, pitches of all time. These techniques work in any context, from corporate boardrooms to classroom lectures to after-dinner speeches, proving that great pitching is all about creating experiences and evoking emotions. Forget PowerPoint and discover how to captivate any audience, win more deals, and have fun doing it.

Autorentext

Danny Fontaine coaches teams and pitches multi-million-dollar deals to the biggest brands in the world. His unique approach blends creativity, psychology, storytelling and immersive experiences, based on years of research and application.

Danny also hosts the Pitch Masters podcast where he interviews the masters of the advertising, sales and marketing industries to find out how they win business.

He has taught photography, done voice-over work, been the lead singer in a band, earned a Fine Art degree, and done many other seemingly irrelevant things that fuel his creative work in surprising ways. Pitch is his first book. He lives in Colchester with his wife and three sons.

Klappentext

SHORTLISTED FOR BUSINESS BOOK OF THE YEAR 2026

'Fabulous' RORY SUTHERLAND
'The go-to compendium of pitching' THOMAS ERIKSON
'A masterclass' NANCY DUARTE

DISCOVER AND MASTER THE SECRETS TO GREAT PITCHING... YOU'LL NEVER DEFAULT TO POWERPOINT AGAIN.

Pitching sucks. It often means dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way.

In this revolutionary guide, go-to Pitch Guy Danny Fontaine reveals how to transform any pitch into an engaging, creative experience for audiences and presenters alike. Drawing on his billion-dollar pitching expertise, this book sets out the steps to preparing, refining and delivering unforgettable pitches. You'll master the art of storytelling, the psychology of connection, and practical, proven methods for generating brilliant ideas.

Backed by anecdotes from some of the very best - and worst - pitches of all time, these techniques work in any context, from boardrooms to classrooms to after-dinner speeches. Discover how to captivate any audience, win more deals, and have fun doing it.