Zusatztext "His new book Some Stories: Lessons from the Edge of Business and Sport ! offers an inside look at how outdoor adventure made him the outspoken environmental advocate he is today. The collected stories are in turn insightful! touching! provocative and funny! and it's easy to imagine Chouinard recounting them around a campfire." -- Mountain Outlaw Informationen zum Autor Yvon Chouinard is the founder of outdoor clothing maker Patagonia. Chouinard learned early in his life as an alpinist, surfer and fly fisherman the seriousness of the environmental crisisand he made this the focus of his company. In the 1980s he instituted Patagonia's earth tax, pledging 1 percent of sales to the preservation and restoration of the natural environment. Since then Chouinard co-founded the Fair Labor Association, One Percent for the Planet, the Textile Exchange, the Conservation Alliance, and the Sustainable Apparel Coalition. In addition, Patagonia has been a B Corp member since 2012. Also in 2012, Patagonia started a food division, Patagonia Provisions, and began publishing books. He is the author or co-author of Climbing Ice, Let My People Go Surfing (Penguin Press), The Responsible Company, Simple Fly Fishing and Pheasant Tail Simplicity: Recipes and Techniques for Successful Fly Fishing . Chouinard continues to surf and fly fish. Since 2017 he's also sued the Trump Administration to protect public lands, worked to establish Regenerative Organic Certification (ROC), and authorized the donation of the $10 million evil tax cut. In an unprecedented move in the US, in 2022, he and his family created the Holdfast Collective, a group of nonprofits, and gave the company to it. Patagonia now donates all profits to organizations working to combat the environmental crisis. Klappentext An essential readForbes The riveting stories of outdoor life and activism from Patagonia's iconoclastic founderin his own words For nearly 80 years, Yvon Chouinard has pursued, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he's learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The results are both more of Chouinard's iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 years: "We are in business to save our home planet." With it he emphasizes the urgency of the climate crisis then entreats every person's obligation to reflect on, commit to, and act on this mission. Vorwort More reflections and stories from an iconoclastic businessman and an itinerant adventurer Leseprobe This is an essay written by my daughter, Claire, when she was in high school. We had been on a kayaking trip of seven days around the North Coast of Moloka'i Island in Hawai'i. 'Opihi Man Claire Chouinard The tropical sky was stained with blotches of darkening thund...

"His new book Some Stories: Lessons from the Edge of Business and Sport, offers an inside look at how outdoor adventure made him the outspoken environmental advocate he is today. The collected stories are in turn insightful, touching, provocative and funny, and it's easy to imagine Chouinard recounting them around a campfire." -- Mountain Outlaw

Vorwort
More reflections and stories from an iconoclastic businessman and an itinerant adventurer

Autorentext

Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California.

Klappentext

**“An essential read”—Forbes **

 The riveting stories of outdoor life and activism from Patagonia’s iconoclastic founder—in his own words 

For nearly 80 years, Yvon Chouinard has pursued, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he’s learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. 

The results are both more of Chouinard’s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. 

Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 years: "We are in business to save our home planet." With it he emphasizes the urgency of the climate crisis then entreats every person's obligation to reflect on, commit to, and act on this mission.

Zusammenfassung
Some Stories is an eclectic portrait of a unique life lived well.

Leseprobe
This is an essay written by my daughter, Claire, when she was in high school. We had been on a kayaking trip of seven days around the North Coast of Moloka'i Island in Hawai'i. 'Opihi Man Claire Chouinard The tropical sky was stained with blotches of darkening thunderclouds and a plume of smoke curled up from a bamboo structure at the end of the beach. Our group had paddled to this beach earlier in the day while the sun was still hot. My dad and I paddled in a plump, hot dog-shaped kayak. It was twenty feet long and inflatable. It caught the wind like a kite. I fought the water, and the wind. Every plunge of my paddle was like a blow to an enemy. As I stared ahead, I imagined my father doing the same behind me, squinting his eyes into the sun and wind. When he squinted, the creases around his eyes and across his tanned forehead became deeper and darker. But when I glanced over my shoulder, there was no strain in those eyes. He just casually dipped his paddle into the water and pulled. The muscles in his thick arms and shoulders shifted beneath his thin sleeves; I was reminded of the burning in my own forearms. It had been a long day and my stomach was starting to complain in a low voice. We were now crouched like crabs on the rocks. The rocks just below the tide line were big, pink, and smooth. They were only uncovered briefly as the ocean took a deep breath and pulled the waves back into its gut. During these seconds when the ocean seemed to part, we scampered forward with our bent knives to pry off the 'opihis. We had to be quick. If we were sloppy and had to try again we'd find their glossy orange lip sucked back under the dishlike shells. When they reacted they became impossible to dislodge. By the end of the afternoon our knuckles were bleeding and stiff from scraping rocks. The mesh dive bags secured…