"Cultural Composition" discusses the intrinsic relationship between culture imagery and visual expression, and for the first time proposed the concepts and methods that take culture as some design elements. Recursive mathematical logic is introduced to resolve the dynamic constitution of culture elements. The multi-level distribution of cultural elements has been demonstrated, the object of which can be refined as ICON. Culture is streamlined for ICON so as to enable it to be used in a creative way. With a cultural image mapping, ICON evokes the values of identity from the depths of feeling, making products endless charming. The proposition of "Cultural Composition" discovered the law how culture appears and changes in design.

"Cultural Composition" takes Chinese culture as an example, through hundreds of illustrations, enumerated a large number of design work which contain typical culture elements, showing how culture elements appeals in daily-use things intuitively. It has both high theory value and practical value.

Prof. Yunhe Pan is a member of Chinese Academy of Engineering, and also a professor at the College of Computer Science and Technology, Zhejiang University, China. His research area includes digital preservation for cultural heritages, digital library, and intelligent human animation.

The author is a well-known expert on arts and crafts as well as on artificial intelligence The first design innovation monograph under the guidance of culture composition theory The first reference book that systematically analyzes culture elements in designers' perspective The only professional book that analyzes culture constitution and design innovation through a large number of cases

Autorentext

Dr. Yunhe PAN is a member of the Chinese Academy of Engineering and also a professor at the College of Computer Science and Technology, Zhejiang University, China. His research areas include digital preservation of cultural heritage, digital libraries, and intelligent human animation. Dr. PAN obtained his B.Sc. from Tongji University in 1970 and M.Sc. from Zhejiang University in 1981, and worked in Zhejiang University hence. From May 1995 to August 2006, Dr. PAN served as the President of Zhejiang University. He has been the Executive Vice President of Chinese Academy of Engineering since June, 2006. He became a member of the Chinese Academy of Engineering in 1997. Dr. PAN was elected the member of the Standing Committee and the Chair of Foreign Affairs Committee of the 12th CPPCC in March, 2013. He is now member of Academic Degree Committee of State Council, President of China Invention Association, President of Innovation Design Alliance of China and Honorary Presidentof China Society of Image and Graphics. Dr. PAN is one of the earliest pioneers of Intelligent CAD and Computer Art in China. He has been long devoted to computer graphics, computer aided design, artificial intelligence and industrial design research and in charge of multiple major research projects in the fields of computer art, intelligent CAD, computer aided product innovation, virtual reality, digital heritage protection and digital library. Dr. PAN has published a large number of research papers and won many national and ministerial awards for his scientific research achievements.

Inhalt

Composition Design.- Meaning of Culture.- Elements of Culture.- The Structure of Cultural Elements.- Methodology of Cultural Composition.- Principles and Value of Cultural Design.