This pivot considers key transformations within the Chinese film industry since the country opened its doors to the outside world in the late 1970s, and moved from an ideologically-centred censorship system to one of contestation and cooperation between politics, art and market. Focusing on Zhang Yimou, arguably one of China's most innovative and controversial filmmakers and directors, the author addresses the challenges faced by contemporary Chinese cinema in the face of Hollywood dominance, notably making genre films in an increasingly globalized context, and the necessary compromises between the local and global, the national and the international. Through a combination of textual analysis and context study, it examines action-oriented films Zhang made as responses to a rapidly changing film market and industry.

Assess the challenges facing the contemporary Chinese cinema industry Examines the strategies and practices that Chinese cinema adopts to respond to Hollywood's presence Considers how non-Hollywood cinemas can cater to a cross-cultural/cross-regional audience by blending local elements with global ones. Includes supplementary material: sn.pub/extras

Autorentext

Dr Xuelin Zhou is Senior Lecturer in Media, Film and Television Studies, School of Social Sciences, Faculty of Arts, University of Auckland, New Zealand.

Inhalt
Modernity and Globalization.- Codename Cougar : Politics or Entertainment?.- (Young) Heroes in a Cursed House.- Between National and International.- Staging China: the Art of Yijing.- Conclusion.