Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.

"For Winning in Asia, European Style is an important addition to the strategy literature. Vinod Aggarwal and the other contributors have tackled an ambitious agenda and done it masterfully. The book integrates market and nonmarket strategies with considerations of the geographical scope of competition. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets." - David Baron, Stanford Business School

"An international team led by one of America s leading political economists makes a pioneering effort to analyze the interplay of non-market and market trade and investment strategies of European firms entering Asian markets." - Charles E. Morrison, East-West Center, Hawaii

"Aggarwal and his colleagues provide an enlivened and theoretically informed examination of the most important market and nonmarket strategies used by European firms anxious to enter Asia. This volume will appeal to scholars interested in political economy as well as business executives anxious to turn a profit. It's an investment promising a high payoff." - T. J. Pempel, University of Washington

Autorentext
VINOD K. AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He is the founder and Editor-in-Chief of the journal Business and Politics . Aggarwal's books include Liberal Protectionism, International Debt Threat, Debt Games, Le Renseignement Stratégique d'Entreprise, Crafting Nested Institutions, Les Horloges Sociales de la Confrontation , and Asia Pacific Crossroads.

SHUJIRO URATA is Professor of Economics at the School of Social Sciences, Waseda University, Research Fellow at the Japan Center for Economic Research, and Faculty Fellow at the Research Institute of Economy, Trade and Industry in Tokyo. Urata's books include Industrial Policies in East Asia, Measuring the Costs of Protection in Japan , and Asia & Europe: Beyond Competing Regionalism.

Inhalt
PART I: THEORETICAL FRAMEWORK Analyzing Japanese Firms' Market and Nonmarket Strategies; V.K.Aggarwal PART II: DEVELOPING ASIA BECKONS JAPAN: OVERALL MARKET AND NONMARKET ENVIRONMENT Japan's Foreign Direct Investment and Trade in Asia; S.Urata PART III: CASE STUDIES Banking on East Asia: Expansion and Retrenchment of Japanese Firms; M.Kawai, Y.Ozeki & H.Tokumaru Cartels, Competition, and Consolidation in the Japanese Chemical Industry; T.Taketomi On the Road to Asia: Japanese Automakers in ASEAN; G.Noble Ringing off the Hook! Japanese Telecommunications Responds to the Call of Asian Markets; Y.Okamoto Cracking the Code: Japanese Software Strategies in Asia; T.Nakagawa Short Circuiting Keiretsu: Japanese Electronic Firms in Asia; H.Yoshimatsu PART IV: CONCLUSION Lessons from Japanese Firm Strategies in Developing Asia; V.K.Aggarwal