This book addresses the issue of gender underrepresentation in the cryptocurrency domain. This thesis attributes it to the presence of unwelcoming and hostile communities around it. Grounded in the frameworks of feminist technoscience and situated knowledge, this research explores the linguistic landscape of these communities. Employing observational netnography and keyword search methodologies, the utilisation of incel-specific linguistic repertoire in cryptocurrency-focused discussions is uncovered on platforms like Discord. While the mere use of these terms doesn't directly link cryptocurrency enthusiasts to the incel community, their widespread adoption and normalisation can perpetuate harmful stereotypes and discourage individuals who don't align with such ideologies from participating. The aim of this thesis is to raise awareness about potential barriers created by often questionable linguistic choices.

Autorentext

Victoria Kozlova completed her master’s degree in the Language–Media–Society program at the European University Viadrina. For the past four years, she has been leading a digital agency providing R&D services for tech projects. The agency has secured EU-funding twice for initiatives focused on digital identity implementation and grant procurement. She is currently working on these projects as the lead UI/UX researcher and designer.

Inhalt

Introduction.- State of the Art.- Methodology.- Findings and Discussion.- Conclusion.