Ubiquitous and Pervasive Commerce

This timely volume is a survey from early practitioners in the field of ubiquitous e-commerce. Adopting an interdisciplinary approach, the various contributors present a broad review of projects and practices using ubiquitous technologies as a vehicle for e-commerce and e-business.

First book to survey ubiquitous commerce Adopts a holistic approach with contributions from researchers and practitioners with backgrounds in technology, business, law, economics and interaction design All contributors have hands-on experience with ubiquitous commerce systems Refers to true ubiquitous computing applications rather than re-branding the failed mobile commerce models as ubiquitous Includes supplementary material: sn.pub/extras

Klappentext

Ubiquitous and pervasive computing will be the emerging computing paradigm for the next few decades. What differentiates it from previous technologies is the fact that computation and wireless communications capability is embedded into objects, locations and even people. Like every new technology before it, ubiquitous and pervasive computing has considerable implications for conducting business. Products, locations, consumers and employees can create rich streams of information about themselves, their immediate environment and their use. This information is fed into the business process to provide unique insights on the current and future situation of the business.

This book brings together the technological and business aspects of conducting commerce using ubiquitous and pervasive computing techniques, and also examines its implications for society at large. Individual chapters review the core technologies that make ubiquitous computing possible, the business standards that must be established to support the envisioned global infrastructures, and the applications that can be built today. They also examine business cases where investment in this technology is appropriate, as well as the economics mechanisms that must be designed for the effective use of such systems. Last but not least, the implications of ubiquitous and pervasive commerce for the legal system, employees and retailers, and the protection of the privacy of the general public are discussed.

Inhalt
Ubiquitous Computing for Electronic Business.- Supply Chain Management Standards in Ubiquitous Commerce.- Optimizing Business Processes by Automatic Data Acquisition: RFID Technology and Beyond.- RFID in Movable Asset Management.- Ubiquitous Services: Extending Customer Relationship Management.- The Business Value of Ubiquitous Computing Technologies.- Ubiquitous Computing, Customer Tracking, and Price Discrimination.- The Design of Pervasive Retail Experiences.- Legal Challenges to Ubiquitous Commerce.- Thoughts on Retail System Design to Support Polimorphic Actions Among Clerks: That'll Be $20 But if You Buy Two, I'll Knock off 10%.- Privacy Protection and RFID.