This book offers a comprehensive exploration of tourism product development in Vietnam, a rapidly emerging destination in the global travel landscape. As Vietnam experiences a surge in both international and domestic tourism, the book critically examines how innovation, sustainability, and market-driven strategies are shaping its tourism sector. Bridging a significant gap in existing literature, the book delves into the unique challenges and opportunities faced by Vietnam, including cultural commodification, environmental sustainability, and the imperative for digital transformation.

Drawing on case studies and empirical research, the book highlights key areas of tourism product development, such as community-based tourism, adventure and wellness tourism, and the integration of digital innovations. It presents emerging trends and best practices while offering strategic recommendations for sustainable growth. This interdisciplinary resource is essential reading for academics, policymakers, and industry professionals seeking to understand and contribute to the future of tourism in Vietnam and other emerging markets.

Analyses how innovation, sustainability and market-driven strategies apply in Vietnam's rapidly evolving tourism sector Provides a holistic view of Vietnam's tourism development, appealing to a wide range of stakeholders Serves as a practical guide for those seeking to foster sustainable tourism in Vietnam and other emerging markets

Autorentext

Assoc. Prof. PhD. Quang Dai Tuyen (Isvan) currently works in the Tourism Faculty and the Institute of Cultural Heritage and Development Studies at Van Lang University in Vietnam. He is an experienced academic with extensive teaching experience at various universities in Ho Chi Minh City. His primary research interests include heritage conservation, sustainable tourism development, destination management, community-based tourism, and netnography. Dr. Isvan has published numerous articles in prestigious journals, such as the International Journal of Hospitality Management, Current Issues in Tourism, Heritage Tourism, and Sustainable Development. He has also published several book chapters and books. One of his notable publications is the study “Heritage Conservation and Tourism Development at Cham Sacred Sites in Vietnam: Living Heritage Has a Heart”, published by Springer Nature in 2023. He also co-edited the Routledge Handbook of Tourism and Hospitality Development in Vietnam (Taylor & Francis) in 2024, and authored books in Vietnamese: “Special Tourism Interest” and “Management and Optimization of Search Engines in Tourism Promotion Activities in Central Provinces, Vietnam”. Additionally, Dr. Isvan is a co-founder of Vietnam Tourism Research Network (VTR), the largest and most active network in Vietnam’s tourism sector. He has organized numerous training courses for community-based tourism development and successfully implemented a model in his hometown, focusing on improving the livelihoods of the Cham people based on cultural resources. In recognition of his contributions to preserving traditional knowledge of medicinal plants and developing community-based models, he received the SEED Prize from the Missouri Botanical Garden in 2022. His culturally and ecologically based tourism model has also earned a Gold Award at the ICRTH Responsible Tourism Award for Southeast Asia 2025 and a Silver Award at the Global Responsible Tourism Award 2025.

Assoc. Prof. PhD. Le Anh Tuan has extensive experience in the tourism industry, having held various positions in the hotel service sector. He has been actively involved in postgraduate training in tourism, successfully guiding numerous doctoral and master's students. Additionally, he has experience in state management related to training and scientific research in the tourism field. Professor Tuan serves on several advisory boards that oversee the selection, evaluation, and assessment of national and ministerial scientific and technological projects in tourism. These include initiatives from the Ministry of Science and Technology, the Ministry of Culture, Sports, and Tourism, and the Ministry of Education and Training, as well as local projects and the Nafosteds fund. He has also developed educational materials and published various research works in tourism. His research encompasses multiple aspects of tourism, including planning product development, marketing, hotel services, diverse types of tourism, human resource development, and training for tourism personnel. Currently, he is the Editor-in-Chief of the Journal of Science and Technology and serves as an advisor in the Tourism Faculty at Nguyen Tat Thanh University in Ho Chi Minh City. Furthermore, he is a member of the editorial board of the Vietnam Travel Journal associated with the Vietnam Tourism Association and a member of the Vietnam UNESCO Association. He also acts as a visiting lecturer at several universities offering tourism programs in Vietnam.

Inhalt

Part 1 - Overview of Tourism Product Development in Vietnam: Chapter 1: Contemporary Approaches to Tourism Product Development.- Chapter 2: Development of tourism products from News Media Discourse: A secondary data analysis of online newspapers.- Part 2 - Community-Based Tourism and Sustainable Tourism Development: Chapter 3: The Role of Local Communities in Sustainable Tourism Product Development: The Case of Mai Hch Commune, Vietnam.- Chapter 4: The Impacts of Community-Based Rural Tourism on Rural Development: Insights from Hi An, Vietnam.- Chapter 5: Determinants of community participation in community-based tourism development: insights from ng Tháp province, Vietnam.- Chapter 6: Craft, Culture and Tourism: Preserving and Developing Dìa Trên Paper Village in Vietnam.- Chapter 7: Towards An Integrated Community-Based Tourism Model: Evidence From Hi An, Vietnam, and Implications for Sustainable Rural Development.- Part 3 - Culture, Heritage, and Gastronomy Tourism Products: Chapter 8: Managing Festivals in Tourism Product Development: The Case of Kip Bc Festival, Vietnam.- Chapter 9: Diversifying Cultural Tourism through a Market-Driven Lens: Culinary Motivation, Experience, and Satisfaction in Hu City, Vietnam.- Chapter 10: The foodscape of wellness-tourism: materializing wellness in food for tourism development in Hu city, Vietnam.- Chapter 11: Red Tourism Development: A Case Study of Saigon Special Forces' Relics in Ho Chi Minh City, Vietnam.- Chapter 12: Developing Halal Culinary Culture and Human Resource Competencies for Sustainable Tourism in Vietnam.- Chapter 13: From Negative E-WOM To Sustainable Solutions: Understanding Visitor Dissatisfaction in Vietnam's Heritage Tourism.- Part 4 - **Emerging and Experiential Tourism Products: Chapter 14: Exploring Visitor Behavior and Experience: A Comprehensive Analysis of Bà Nà Hills Theme Park.- Chapter 15: Exploring User Experiences with Local Online Travel Agency Platforms: Evidence from Vietnam.- Chapter 16: Vietnam's Walking Streets: Shaping Tourism Product Development Through Online Tourist Insights on TripAdvisor.- Chapter 17: Enhancing Tourism Product Through Live Streaming: Analyzing Its Influence on Consumer Buying Intentions in Vietnam.- Chapter 18: Developing Halal Tourism in Vietnam: Opportunities, Challenges, and Stakeholder Perspectives.- Chapter 19: Nightscape in Tourism Product Development: Tourist Experience in Ho Chi Minh City.- Chapter 20: Factors Influencing the Development of Experiential Tourism in the Northern Mountainous Provinces of Vietnam: An Empirical Investigation in Bát Xát, Lào Cai Province.- Chapter 21: Unlocking Halal-Friendly Tourism Potential: Assessing the awareness and readiness of tourism and hospitality businesses in Vietnam.- Chapter 22: Agritourism Development in Bn Tre province, Vietnam: Community Perspectives and Sustainable Pathway…