Autorentext

Lorand B. Szalay and James Deese

Klappentext

Originally published in 1978, this volume presents a framework and a method for the comparative study of the perceptions, attitudes, and cultural frames of reference shared by groups of people. The framework is the notion of subjective meaning, and the method is that of word associations

Inhalt

Preface. 1. Psychological Meaning and the Associative Method 2. The Associative Method Applied 3. National and Group Images 4. Images of the Social Environment 5. Association in Various Modes 6. Inferences About Attitudes 7. A Comparison of Associations and Other Methods 8. Problems in the Treatment of Data 9. Representing Subjective Meaning. References. Index