The global drift of customization for customer satisfaction in the corporate world has affected the contemporary education and resulted in tailor-made ESP courses. Currently, the growing fashion of these need-based courses and trainings have augmented the significance and call for course evaluation. As all the stakeholders affect the course designing, so their approval determines the effectiveness of course. The purpose of this two-phase, mix method study is to examine the efficacy of the course conducted at HBL, Pakistan, and to propose a course catering the professional needs of the bank employees. Using the descriptive and single experimental group design, the author appraises the document adopted as training resource and the participants feedback responses about it. These responses are analysed finding frequency, percentage and mean. A thorough needs analysis is indispensable for course designing. Hence, the author conducts TNA and pilots the proposition to confirm its concordance with target situation needs of the professionals. This book is recommended for ESP students, teachers, curriculum and material developers.

Autorentext

MA English Language & Literature, University of the Punjab; MA Teaching English as Foreign Language, Allama Iqbal Open University; MPhil Applied Linguistics (continued), University of Management & Technology, Pakistan.