Strategic Communication Management for Development and Social Change

This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication. Themes explored include: Communication for social change, bottom-up development and social movements in the local government sphere Strategic communication in governance, planning and policy reforms The role of multi-stakeholder partnerships in achieving development of objectives geared towards good governance in Africa Public participation, protests, and resistance from 'below' Public sector health communications and development Media relations, accountability and contested development narratives with the Fourth Estate Social media and eParticipation in government development programs.

Unites research from Strategic Communication Management and Communication for Development and Social Change Examines obstacles hindering African nations' goals in humanitarian upliftment and social change Explores social media and eParticipation in government development programs

Autorentext

Tsietsi Mmutle is Senior Lecturer at the University of Pretoria in the department of Business Management, he teaches Strategic Communication Management modules at honours and Masters level in the Communication Management unit.

Tshepang B. Molale is Senior Lecturer at the University of the Witwatersrand, specializing in communication for development and social change.

Olanrewaju Olugbenga Akinola lectures in the Mass Communication department of the Olabisi Onbanjo University, Ago-Iwoye, Nigera.

Olebogeng Selebi completed her PhD in Communication Management from the University of Pretoria. She was the host of the first Nobel Prize Dialogue event ever to take place on African soil.

Inhalt
Chapter 1: Introduction.- Part 1: Theoretical and Empirical Approaches to Communication for Development and Sustainable Social Change in Africa.- Chapter 2: Anchoring Participatory Communication in South Africa's Municipal Citizen Participation During Integrated Development Planning (IDP) Processes.- Chapter 3: Participatory communication for sustainable development: A study of the Access project in Ghana.- Chapter 4: A theoretical framework towards mutual sustainability communication.- Part 2: Strategic Communication in Governance, Planning and Policy Reforms.- Chapter 5: Exploration of the accentuated value of Strategic Communication Management for Inclusive Citizenry Engagement through governance and sustainability.- Chapter 6: Network Governance as a Catalyst for Sustainable Development on the African Continent.- Chapter 7: Communication Strategies for Community Development: A Study of World Bank SEEFOR-CDDS projects in Ukwa East communities, Abia State, Nigeria.- Part 3: Communication for Social Change, Bottom-up Development and Social Movements in Africa.- Chapter 8: The role of the Sudanese Professionals Association in the Revolution of 2019 towards development and social change.- Chapter 9: Invited and Invented Spaces of Public Participation in South African Local Government: The study of community engagement practices and service delivery protests.- Chapter 10: Movement communication practices of students & the poor: The political economy of communication.- Part 4: Cases Studies in applied Strategic Communication, Development, Social Change and Electoral Reform.- Chapter 11: Public health Communication and Growth.- Chapter 12: Using Digital Technologies in Community Radio to Promote Social Change in Kenya.- Chapter 13: Dwindling Voters' Turnout and Citizenship Participation: A Political Market Orientation Analysis of Nigeria's 2015 and 2019 Presidential Elections.- Chapter 14: The Arena Model as a basis for communication strategy formulation for the National Development Plan.- Chapter 15: Concluding Remarks. <p