Bitgood, a leading visitor researcher, offers an important new model of visitor attention and shows how museum practitioners can apply it to create more effective museum environments that capture and sustain visitor attention.

Inhalt
Part 1 What We Know about Visitor Attention; Chapter 1 Introduction; Chapter 2 Early Studies In Visitor Attention; Chapter 3 Review of Visitor Attention Theories and Models; Chapter 4 Inferred Outcomes of Engaged Attention; Chapter 5 Overview of The Attention-Value Model; Part 2 Understanding Value and Motivation; Chapter 6 Value as a Combination of Quality and Duration: Impact on Choice of Film; Chapter 7 How Value Influences Choice of Text Passages; Chapter 8 Predicting Engaged Attention to Exhibit Text Passages; Part 3 Ways to Promote Engaged Attention; Chapter 9 Prompting Engaged Attention with Visitor Self-Guides; Chapter 10 Prompting Engaged Attention by Instructions to Describe or Compare Exhibit Objects; Chapter 11 How Label Placement Influences Visitor Attention; Chapter 12 Prompting Attention to Exhibits by Supplementing Audio with Text; Chapter 13 Prompting Attention with a Large Interpretive Background; Part 4 Promoting Engaged Attention Though Exhibit Design; Chapter 14 Phenomena Associated with Decreases in Visitor Attention; Chapter 15 Visitor Navigation and Attention; Chapter 16 Visitor Attention in Exhibitions: Some Guiding Principles;