Autorentext

Stephanie Diamond is a marketing professional and author or coauthor of more than two dozen books, including Digital Marketing All-in-One For Dummies and Facebook Marketing For Dummies.

Jeffrey Allan is the Director of the Institute for Responsible Technology and Artificial Intelligence (IRT) at Nazareth University.

Klappentext

Easy steps for making AI work for you Writing prompts for generative AI tools, or "prompt engineering" if you prefer a fancier term, is a hot skill that can be of value to professionals in many industries. This book introduces you to the art of "speaking AI" and how to write prompts that lure the high-quality output you need from a variety of AI tools. Get insight on how marketers, designers, and business pros of all stripes can use AI to add efficiency to their work. Get on board with the newest in-demand skill in the workforce. **Inside...

• Discover how AI "understands" prompts
• Customize prompts for the platform
• Generate text, art, audio, video, and code
• Future-proof your current career
• Apply AI strategy to different job functions
• Use AI ethically**

Inhalt

Introduction 1

Part 1: Getting Started with Generative AI 5

Chapter 1: Grasping the Basics of Generative AI 7

Chapter 2: Exploring Types of Generative AI Output 27

Chapter 3: Navigating the Leading Platforms 43

Part 2: Mastering the Art of Prompting 63

Chapter 4: Creating and Writing Successful AI Prompts 65

Chapter 5: AI Content Generation for Writers and Marketers 83

Chapter 6: Visual Exploration for Designers Using AI 99

Chapter 7: Building Enhanced Portfolios with AI for Creators 113

Part 3: Delving into AI-Powered Business Strategies 125

Chapter 8: Personalizing the Customer Journey Using AI 127

Chapter 9: Boosting Online Business Growth with AI 143

Chapter 10: Enhancing Customer Service with Conversational AI Chatbots 159

Part 4: Future-Proofing Your Career 175

Chapter 11: Building an AI-Powered Personal Brand 177

Chapter 12: Finding Job Security in an AI World 193

Part 5: Using AI Responsibly 209

Chapter 13: Dealing with the Ethical Considerations of Responsible AI 211

Chapter 14: Testing and Deploying AI Responsibly 225

Part 6: The Part of Tens 239

Chapter 15: Ten Mistakes to Avoid When Writing AI Prompts 241

Chapter 16: Ten Signs It's Time to Incorporate AI into Your Work 247

Chapter 17: Ten AI Strategies to Promote Business Success 253

Index 259