Autorentext

Stefania M. Maci is Full Professor of English Language, Linguistics and Translation at the University of Bergamo, where she is the coordinator of the MA in Text Sciences and Culture Enhancement in the Digital Age. She has extensively published in tourism discourse and is the co-editor of the Routledge Handbook of Scientific Communication and the Routledge Handbook of Discourse and Disinformation.

Cinzia Spinzi is Associate Professor at the University of Bergamo where she is the Coordinator of the MA in Planning and Management of Tourism Systems.

Klappentext

This textbook explores tourist discourse and communication, focusing on the translation of tourism texts. It covers linguistic, intercultural, and inclusive aspects in both traditional and digital formats. Emphasizing cultural adaptation and accessibility, it provides key insights for translators, researchers, and tourism professionals

Inhalt

Acknowledgment
List of Figures
List of Acronyms
Introduction
Using this Book
Structure of the Book

CHAPTER 1 - Tourism Discourses
Abstract
What is Tourism?
The Role of Discourse in the Tourism Industry
Language or Discourse? Some Definitions
Studies in Tourism Discourse
Tourism Discourse vs General Discourse
Understanding Tourism Analog and Digital Genres and Text Types
Tourism as a Form of Specialized Discourse
Concluding Remarks
Activities and Exercises
Further Readings

CHAPTER 2 - Translation and Tourism
Abstract
Introduction: Why Translation Matters in Tourism Discourse
Tourism Translation
Tourism Communication: Working with Tourism Texts
Digital Strand: Navigating New Frontiers
Conclusion
Activities and Exercises
Further Readings

CHAPTER 3 - Accessibility and Inclusion through Tourism Translation
Abstract
Accessibility, Tourism and Translation
Inclusive Tours
Inclusive and Accessible Museums
Translation and Audio Description
Translation Issues and Strategies
Activities and Exercises
Further Readings

CHAPTER 4 - Mediating Tourism: Tourist Guides at Work
Abstract
Introduction
Tourists or Travellers?
The Tourist Guide
Tourist Guide at Work
Contextualizing and Profiling the Tourist Guide
The Genre of the Guided Tour
Cultural Mediation in the Guided Tour
Concluding Remarks
Activities and Exercises
Further Readings

CHAPTER 5 - Tourism Goes Digital
Introduction
Websites
Tourism Digitization
Translating Menus for the Global Tourist
Practical Exercises
Further Readings

Appendix
References