Autorentext

Sheri Dean Parmelee is a Communication Studies expert and former event planner with 20 years of experience. She has co-authored journal articles on corporate and digital communication and teaches strategic communication as an Associate Professor at the university level. Clark F. Greer is a retired Professor of Communication and accomplished researcher with over 21 years of teaching experience. He has authored and co-authored numerous scholarly works on media audiences and content. Tammy K. Brown is an Associate Professor at the Liberty University School of Business, where she teaches finance and HR courses. She has 29 years of banking expertise with a focus on commercial lending and human resources. Seungwon "Shawn" Lee (Series Editor) is an Associate Professor at George Mason University. He is a seasoned researcher and educator specializing in event technology and management. He is the editor of The Wiley Event Management Series.

Klappentext

A Practical Guide to Strategic Communication in Event Planning for Modern Organizations and Individuals Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals is a modern, comprehensive guide to the full lifecycle of event planning, from pre-event analysis to post-event evaluation. With a focus on the strategic integration of communication, this textbook equips readers to design and execute impactful events that align with organizational goals. Its unique approach combines the latest research with practical applications, emphasizing digital tools such as artificial intelligence (AI) to meet the demands of today's dynamic event industry. Authored by experts with a combined 70 years of experience in event planning, communication, and finance, the book addresses challenges unique to in-house planning for businesses, nonprofits, and individuals. It delves into budgeting, promotions, and logistics while providing step-by-step guidance for both new and seasoned planners. Throughout the book, real-world case studies, innovative insights, and actionable strategies empower readers to create memorable and effective events. Part of the trusted Wiley Event Management Series, Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals:

• Offers an inclusive framework for strategic communication that addresses every part of the event lifecycle
• Provides innovative approaches to promotions, budgeting, logistics, and post-event reporting.
• Focuses on in-house event planning to reduce external costs and improve organizational autonomy
• Highlights the integration of communication strategies with event objectives to ensure impactful outcomes

• Includes instructor-friendly resources and assignments that are ideal for academic settings Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals is an ideal textbook for undergraduate and graduate courses in event planning, hospitality, and communication, and a valuable reference for professional event planners, nonprofit organizers, and consultants wanting to enhance their strategic communication skills.

  Inhalt

  Preface xvii

  List of Illustrations xix

  About the Companion Website xxi

  Part 1: Pre-Event Analysis

  1 Audience Research 3

  2 Digital Research 17

  3 Event Purposes 27

  4 Theories 38

  Part 2: Event Communication

  5 Pre-Event Promotion 51

  6 During Event Communication 65

  7 Planning Checklist 76

  8 Implementation 92

  9 Leading Through Volunteerism 102

  10 Budgeting 111

  11 Grant Writing and Funding 122

  Part 3: Types of Events

  12 Corporate and Nonprofit Events 135

  13 Festivals, Fairs, & Tourism 148

  14 Life-Cycle Events 160

  Part 4: Post-Event Analysis

  15 Evaluation Research 177

  Glossary G- 1

  Index I- 1