Ob banal oder lebenswichtig: Tag für Tag treffen wir Entscheidungen. Wie und warum wählen wir? Ist unser Streben nach Entscheidungen angeboren oder kulturell geprägt? Warum entscheiden wir manchmal gegen unsere eigentlichen Interessen? Dieses Buch, basierend auf Iyengars preisgekrönten Forschungen, gibt Antworten und zeigt Wege auf, wie ein jeder seine Entscheidungskraft verbessern und so alle Herausforderungen meistern kann.

Zusatztext ** 'No one asks better questions! or comes up with more intriguing answers Informationen zum Autor Sheena Iyengar is a professor at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell. Klappentext Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. 'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT * An eye-opening account of the hidden workings of choice in everyday life * Subtitle: The Decisions We Make Everyday - What They Say About Us and How We Can Improve Them Zusammenfassung * An eye-opening account of the hidden workings of choice in everyday life* Subtitle: The Decisions We Make Everyday - What They Say About Us and How We Can Improve Them

** 'No one asks better questions, or comes up with more intriguing answers

Vorwort

• An eye-opening account of the hidden workings of choice in everyday life
• Subtitle: The Decisions We Make Everyday - What They Say About Us and How We Can Improve Them

Autorentext

Sheena Iyengar is a professor at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.

Klappentext

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.

'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT

Zusammenfassung

• An eye-opening account of the hidden workings of choice in everyday life* Subtitle: The Decisions We Make Everyday - What They Say About Us and How We Can Improve Them