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With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world's newest superpower.
Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alikethey must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China's Wallet will help companies understand how to profit from China's outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China's wallet but those that do not will lose out on the world's largest growth engine for the next two decades.
Click here for information on the author's MSNBC interview:
https://mobile.twitter.com/OARichardEngel/status/1147861623211798528
Check out the interviews at Bloomberg, Forbes, and Marketplace on this book:
https://www.marketplace.org/2017/12/18/world/shaun-rein-interview
Financial Times subscribers can read this review of The War for China's Wallet :
https://www.ft.com/content/b6bb55c4-e4b4-11e7-97e2-916d4fbac0da
The book's review in South China Morning Post can be read at:
Autorentext
Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), the world's leading strategic market intelligence firm focused on China. He works with Boards, CEOs and senior executives of Fortune 500 and leading Chinese companies, private equity firms, SMEs and hedge funds to develop their China growth and investment strategies. Rein is regularly featured in The Wall Street Journal, Fortune and The Financial Times. His op-eds have appeared in The New York Times. He frequently appears on CNN, BBC, NPR, MarketPlace, CNBC, Bloomberg, PBS and MSNBC. Rein is one of the most sought out keynote speakers focused on China's economy, consumer trends and innovation to groups ranging in size from 10 to 3000. He earned his Master's degree from Harvard University focused on China's economy and received a BA Honours from McGill University.
Zusammenfassung
Drawing upon more than 15 years of experience . . . Shaun Rein's new book offers an insider's perspective on China's sophisticated use of economic carrots and sticks for political purposes. The War for China's Wallet . . . is a deeply informative and yet delightfully readable account, sure to interest China specialists and the general public alike.
--Elizabeth Perry, Henry Rosovsky Professor of Government, Harvard University
Inhalt
Chapter 1: China's Economic Hammer 1
Manila, Philippines, March 1996 1
2016 4
Dialogue: Parag Khanna, Managing Partner, Hybrid Reality Pte Ltd. 15
Case Study: Appoint the Right Ambassador or Country Head 20
Key Action Items 22
Chapter 2: The Hammer and the Carrot 25
April 2017 25
Dialogue: Jacques deLisle, Stephen A. Cozen Professor of Law and
Professor of Political Science, University of
Pennsylvania 35
Case Study: Show That You Are a Friend to China 40
Key Action Items 43
Chapter 3: America's Power Vacuum and the New Global Order: One Belt One
Road and AIIB 45
Qatar, June 2017 45
Dialogue: Shane Tedjarati, President and CEO, High Growth Regions,
Honeywell 56
Case Study: Re-shoring and Attracting Chinese FDI 59
Key Action Items 60
Chapter 4: Innovation and the State-Owned Sector 63
Beijing, China, June 2017 63
Dialogue: Victor Shih, political economist at University of California at San
Diego and the founder of China Query, LLC 76
Case Study: Don't Underestimate the Ability of SOEs to Innovate and Move
Up the Value Chain 80
Key Action Items 81
Chapter 5: China's Outbound Investment: Clash of Cultures 83
Vancouver, Canada, August 2016 83
Dialogue: Winston Cheng, President of International, JD.com 93
Case Study: Selling a Company or Stake to a Chinese Acquirer 99
Key Action Items 100
Chapter 6: Fear, Wellness, and Understanding the Chinese Consumer 103
Shanghai, China, 2016 103
Dialogue: Frank Lavin, Chairman and CEO Export Now, Former U.S.
Undersecretary of Commerce, Former U.S. Ambassador to
Singapore 116
Case Study: Bring Chinese Consumers Overseas Products and Services
They Cannot Get in China Due to Lack of Trust, Lack of
Availability, or High Prices 123
Key Action Items 124
Chapter 7: The New Global Chinatowns: From Ramshackle to Luxurious
Enclaves 127
California, February 2015 127
Consumerism and Cold Partners 130
The Four Waves of Chinese Immigration into the U.S. 132
Flight of Wealth 138
The Impact of Wealthy Immigrants 142
Dialogue: Austin Fragomen, Partner and Chairman, Fragomen, Del Rey,
Bernsen & Loewy LLP; and Becky Xia, Fragomen Partner based
in Shanghai 144
Case Study: Bring Chinese to You and Focus on Integrity and
Morality 149
Key Action Items 151
Chapter 8: Chinese Tourism: The CMR Chinese Hourglass Shopping
Model 153
Queenstown, New Zealand, March 2016 153
Dialogue: Jane Jie Sun, CEO of Ctrip 164
Case Study: Localize Sales Staff Globally 166
Key Action Items 168
Chapter 9: Conclusion 169
October, 2017 169
Endnotes 173
Index 177