This book helps medium-sized companies adapt to the challenges and take advantage of the opportunities of the growing international business climate. The authors offer practical, usable advice on production, sourcing and strategic planning.

The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.

Comprehensive guidance to internationalization and strategic planning Hands-on recommendations for developing strategies and implementation programs Designed for the needs of medium-sized companies Many examples from company best-practice Includes supplementary material: sn.pub/extras

Autorentext
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.Prof. Dr. Dirk Morschett holds the Chair for International Management Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.

Inhalt
Introduction.- Internationalization: Facts and Figures About Internationalization.- Drivers of Internationalization for Companies.- Strategic Planning in General and in the International Context: Strategic Planning in General.- Strategic Planning of a Domestic Company as the Starting Point for Going International.- Introduction to Strategic Planning in the International Context.- Strategies for Going International for New Markets: Evaluating New Markets.- Evaluating Market Entry Modes.- Developing an Internationalization Strategy for New Markets.- Strategies for Going International for Production and Sourcing: Evaluating New Production and Sourcing Locations.- Evaluating Foreign Operation Modes.- Developing an Internationalization Strategy for Production and Sourcing.- Strategies for Being International: Determining the Level of Integration and Responsiveness.- Defining the Strategic Businesses.- Defining the Strategic Objectives.- Determining the Level of Standardization and Differentiation of Market Offers.- Configuring the Value Creation Process and Determining the Operation Modes.- The Process of Strategic Planning in an International Company.- Closing Remarks.