Autorentext

Rosa Lorés is Full Professor in the Department of English and German Studies at the Universidad de Zaragoza, Spain.

Pilar Mur-Dueñas is Senior Lecturer in the Department of English and German Studies at the Universidad de Zaragoza, Spain.

Klappentext

This collection explores how expert knowledge is transformed and communicated in digital contexts.

The volume examines how digital media impacts the process of recontextualization, understood as the way by which expert knowledge is made more accessible to multiple audiences through varied discursive, pragmatic, and multimodal strategies. Adopting varied theoretical and methodological approaches, the chapters examine the multifaceted processes of recontextualization, where academic information is adapted for broader public audiences, often navigating the tension between scholarly rigor and public understanding. Part I examines the way academics adapt expert knowledge for diverse audiences through platforms like The Conversation, TED talks, and metaphorization strategies in science communication. Part II explores knowledge transformation by mediators across social media, science writing, press releases, and destination marketing. Part III addresses professional communication practices in climate research and sensitive topics (i.e. extremism). The epilogue discusses balancing simplification with academic integrity in expert knowledge dissemination.

This book will be of interest to students and scholars in discourse analysis, pragmatics, English for Specific Purposes, corpus linguistics, and science communication.

Inhalt

Introduction. Sharing knowledge, sharing expertise: recontextualisation in digital dissemination

PILAR MUR DUEÑAS AND ROSA LORÉS

PART 1: Author generated digital recontextualisation: new practices, challenging roles

1 The different facets of an academic's identity: the effects of recontextualization on the identities of writers in The Conversation

ISABEL HERRANDO RODRIGO AND SUGANTHI JOHN

2 Recontextualizing science from the university classroom to the TED stage: a metadiscoursal perspective

WEI WANG AND ENIKO CSOMAY

3 Recontextualisation and re-presentation in new science communication genres: metaphorisation strategies in German and English

MARINA BECCARD AND JOSEF SCHMIED

PART 2: Mediated digital recontextualisation: transforming knowledge

4 Communicating public health knowledge on social media: recontextualisation strategies for Instagram news reporting

ANGELICIA ANTHONY THANE AND JEAN PARKINSON

5 Exploring variation within popular science discourse: a corpus-based study of four types of science writing

JORDAN BATCHELOR

6 Discursive news values in university press releases

RUTH BREEZE

7 Pragmatic resemiotization through emojis in users' responsive engagement with destination marketing on social media

FRANCISCA SUAU JIMÉNEZ AND FRANCISCO YUS

PART 3: Reflections on professionals' disseminating practices: applications and implications

8 Re-catching attention to climate science: recontextualizing research findings in online communication

LENA STÜDELI AND MARIA KUTEEVA

9 The challenges of communicating in a sensitive environment about a sensitive topic: the Horizon Europe ARENAS project

JULIEN LONGHI AND KATALIN MIKLÓSSY

Epilogue. Recontextualizing expertise: the art of compromise

CRISPIN THURLOW