In Agile Product Management with Scrum , leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.

Benefitting from Pichler's extensive experience, you'll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.

Coverage includes

Understanding the product owner's role: what product owners do, how they do it, and the surprising implications
Envisioning the product: creating a compelling product vision to galvanise and guide the team and stakeholders
Grooming the product backlog: managing the product backlog effectively even for the most complex products
Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
Collaborating in sprint meetings: understanding the product owner's role in sprint meetings, including the dos and don'ts
Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise

The First Guide to Scrum-Based Agile Product Management
In *Agile Product Management with Scrum,* leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.
Benefitting from Pichler's extensive experience, you'll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.
Coverage includes
Understanding the product owner's role: what product owners do, how they do it, and the surprising implications
Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
Grooming the product backlog: managing the product backlog effectively even for the most complex products
Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
Collaborating in sprint meetings: understanding the product owner's role in sprint meetings, including the dos and don'ts
Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise
This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

Autorentext

Roman Pichler is a leading Scrum and agile product management expert. He has a long track record in teaching and coaching product owners and in helping companies apply effective product management practices. In addition to this book, he is the bestselling author of Scrum–Agiles Projektmanagement erfolgreich einsetzen (Scrum–Applying Agile Project Management Successfully) (dpunkt.verlag, 2008). As a Certified Scrum Trainer, he led the Scrum Alliance effort to develop a curriculum for the Certified Scrum Product Owner training. Find out more at romanpichler.com.

Klappentext

In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.

Benefitting from PichlerGs extensive experience, youGll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.

Coverage includes

Understanding the product ownerGs role: what product owners do, how they do it, and the surprising implications
Envisioning the product: creating a compelling product vision to galvanise and guide the team and stakeholders
Grooming the product backlog: managing the product backlog effectively even for the most complex products
Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
Collaborating in sprint meetings: understanding the product ownerGs role in sprint meetings, including the dos and donGts
Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise

Zusammenfassung

The First Guide to Scrum-Based Agile Product Management

In *Agile Product Management with Scrum,* leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.

Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.

Coverage includes

Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications
Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
Grooming the product backlog: managing the product backlog effectively even for the most complex products
Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts
Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

Inhalt
Foreword by Jeff Sutherland xv
Foreword by Brett Queener xvii
Preface xix
Acknowledgments xxiii
About the Author xxv
Chapter 1: Understanding the Product Owner Role 1
The Product Owner Role 2
Desirable Characteristics of a Product Owner 3
Working with the Team 7
Collaborating with the ScrumMaster 9
Working with Customers, Users, and Other Stakeholders 10
Scaling the Product Owner Role 12
Common Mistakes 16
Reflection 20
Chapter 2: Envisioning the Product 23
The Product Vision 24
Desirable Qualities of the Vision 25
The Minimal Marketable Product 27
Simplicity 31
Customer Needs and Product Attributes 33
The Birth of the Vision 35
Techniques for Creating the Vision 37
Visioning and the Product Road Map 41
Minimal Products and Product Variants 42
Common Mistakes 43
Reflection 46
Chapter 3: Working with the Product Backlog 47
The DEEP Qualities of the Product Backlog 48
Grooming the Product Backlog 49
Discovering and Describing Items 51
Prioritizing the Product Backlo…