Micro-ISV: From Vision to Reality explains what works and why, in today's emerging micro-ISV sector. Micro Independent Software Vendors (micro-ISVs) have become both a major source of applications, and a realistic career alternative for IT professionals. Today there are thousands of programmers building and delivering great solutions to problems worldwide, with success and revenues far larger than you might think. Written by, for, and with the considerable help of some of the leading micro-ISVs, this book is ideal if you want to do more than just dream of having your own business.

Uniquely and squarely focuses on the needs of a startup ISV Several leading companies in their market segment are actually micro-ISVs, including Fog Creek (FogBugz) and Sun Belt Software (Counter-Spy). It's possible to be small AND successful, and this book is perfect for those who wish to try Volume of Micro ISVs is increasing, signifying a deep, broad audience for this book

Autorentext
Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs. At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).

Klappentext

*Uniquely and squarely focuses on the needs of a startup ISV

*Several leading companies in their market segment are actually micro-ISVs, including Fog Creek (FogBugz) and Sun Belt Software (Counter-Spy). It's possible to be small AND successful, and this book is perfect for those who wish to try

*Volume of Micro ISVs is increasing, signifying a deep, broad audience for this book

Inhalt
Having a Vision.- Developing the Micro-ISV Way.- Presenting the Product.- Business Is Business.- Focusing on the Customer.- Welcome to Your Industry.- What Happens Next?.