Microeconomics And Behavior

Autorentext

Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

Klappentext

Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become "Economic Naturalists" who see the mundane details of ordinary existence in a sharp new light. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Zusammenfassung
HE Business Econom

Inhalt

Part 1: Introduction

1. Thinking Like an Economist
2. Supply and Demand
   Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?

Part 2: The Theory of Consumer Behavior

3. Rational Consumer Choice
   Appendix: The Utility Function Approach to the Consumer Budgeting Problem
4. Individual and Market Demand
   Appendix: Additional Topics in Demand Theory
   Applications of Rational Choice and Demand Theories
5. The Economics of Information and Choice Under Uncertainty
   Appendix: Search Theory and the Winner's Curse
6. Departures from Standard Rational Choice Models with and without Regret)

Part 3: The Theory of the Firm and Market Structure

8. Production
   Appendix: Mathematical Extensions of Production Theory
9. Costs
   Appendix: Mathematical Extensions of the Theory of Costs
10. Perfect Competition
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition

Part 4: Factor Markets

14. Labor
    Appendix: The Economics of Workplace Safety
15. Capital
    Appendix: A More Detailed Look at Exhaustible Resource Allocation

Part 5: General Equilibrium and Welfare

16. Externalities, Property Rights, and the Coase Theorem
    General Equilibrium and Market Efficiency
17. Government
    Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior