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Vorwort
National Print Campaign: Advance solicitation to The NY Times, LA Times, New York Review of Books, Gannett and McClatchey properties.
Already in discussions with NYTimes for a profile of author Boch.
National Web Media Campaign: Vice Online, Dangerous Minds, boingBoing, Huffington Post, HyperAllergic, ArtNews, BuzzFeed
Specialized Print and Online Campaign: Nice media outlets with a focus on punk history, no wave music, iconic New York places, and artists.
Trades: Publisher's Weekly, Booklist, Kirkus, Library Journal
National Radio & Podcast: Solicits for interviews on both national and regional cultural interest programs.
Social Media: Feral House has 8600 dedicated fans and followers. Feral House also uses Instagram and Twitter to promote books and engage readers. A dedicated Facebook, blog, and Instagram for The Mudd Club will be launched prior to publication.
General Tour Info: We're currently work with the Brooklyn Book Festival to have Boch appear as a panelist discussing his work and New York punk and art history. We'll have more details on 2017/18 appearances in the coming months
Launch party in New York City.
GoodReads Giveaways always get good response for our titles.
Autorentext
Richard Boch is a writer, artist and lifelong New Yorker. He was born in Brooklyn, grew up on Long Island and studied printmaking and painting at The University of Connecticut and Parsons New School for Design.
Boch moved to NYC in 1976 after finding an apartment on Bleecker Street in Greenwich Village. Already obsessed with the music coming out of CBGB as well as the downtown art and club scene, he was more than eager to be part of it. In early 1979, after a move to the neighborhood known as Tribeca, Boch was offered a job at a recently opened club on a deserted stretch White Street. It was a life changing experience as detailed in his book The Mudd Club.
In November 2015 Boch served on the host committee of the Mudd Club Rummage Sale Benefitting the Bowery Mission, the first Mudd-¬related event in over thirty years. The New York Times referred to Boch as making “live or die decisions” as the club's “longtime alpha doorman.”
Boch was interviewed and quoted at length for High On Rebellion, the story of Max’s Kansas City by Yvonne Sewall ¬Ruskin, New York in The 70*s by Allan Tannenbaum, *Edgewise: A Picture of Cookie Mueller by Chloe Griffin, This Must Be The Place by Jesse Rifkin and Life and Death on the New York Dance Floor by Tim Lawrence. In addition, Boch has contributed to Tannenbaum’s Grit and Glamour and Bobby Grossman’s Low Fidelity: Downtown New York 1975 - 1985.
Exhibitions of his visual work include a group show at McDaris Fine Art, a suite of multimedia prints titled A Throwback Thrown Forward at CR10 and a series of “Page Paintings” as part of No Wave Heroes exhibit.
Richard Boch’s Mudd Club archive is part of the permanent collection of HOWL Arts where he has been involved in several projects and presentations. Boch continues to write and paint in his Upstate NY studio where he is working on his next book. His “New York Stories” column, including interviews and articles covering the cultural history of NYC nightlife, appears regularly in Grandlife.com.
Klappentext
NYC's notorious
Zusammenfassung
“Oh, The Mudd Club! I may be older and wiser, but how I miss those nights on the dance floor and in the bathrooms. And the music! There was no other place like it on earth.”  — Chris Frantz / Talking Heads & Tom Tom Club
The legendary Mudd Club. You probably couldn’t get in. Jean-Michel Basquiat and Jeff Koons partied with David Byrne and Lydia Lunch. Uptown cognoscenti flirted with the children of the outer boroughs as they brought the Wild Style to the City. The downtown New York scene was more than punk, it was a mad brilliant chaos of cheap rent and experimental art. The Mudd Club was its nexus, the place that birthed the Eighties. Keith Haring claimed membership, while Andy Warhol was only a guest.  Debbie Harry learned to rap from Fab Five Freddy while Klaus Nomi practiced arias and served home-cooked pastries. The decadence lasted from 1979 to 1983 but artist Richard Boch was there for every single moment. As the doorman of the legendary Mudd Club he saw everything and remembers it all: “Standing outside, staring at the crowd, it was 'out there' versus 'in here,' and I was on the inside. The Mudd Club was filled with the famous and soon-to-be famous, along with an eclectic core of Mudd regulars who gave the place its identity. No Wave and Post-Punk artists, musicians, filmmakers, and writers living in a nighttime world on the cusp of two decades. There was nothing else like it? I met everyone, and the job quickly defined me. I thought I could handle it, and for a while, I did. “                                           
Inhalt
Table of Contents
Introduction/Outside Wanting In
Chapter 1 Quickly Said and Left Unsaid
Chapter 2 Joan Crawford, NyQuil and Fried Chicken
Chapter 3 Springtime
Chapter 4 A Golden Highway
Chapter 5 Summer '79
Chapter 6 The Long Tweed Coat
Chapter 7 Winter 1980
Chapter 8 Hooked
Chapter 9 Birds and Flowers
Chapter 10 Summer of Love Part II: Heroin, Surf and Sand
Chapter 11 Beautiful and Gone
Epilogue/And Then