Studio Ghibli: An Industrial History takes us deep into the production world of the animation studio co-founded by Oscar-winning director Hayao Miyazaki. It investigates the production culture at Studio Ghibli and considers how the studio has become one of the world's most famous animation houses. The book breaks with the usual methods for studying Miyazaki and Ghibli's films, going beyond textual analysis to unpack the myths that have grown up around the studio during its long history. It looks back at over 35 years of filmmaking by Miyazaki and other Ghibli directors, reconsidering the studio's reputation for egalitarianism and feminism, re-examining its relationship to the art of cel and CG animation, investigating Studio Ghibli's work outside of feature filmmaking from advertising to videogames and tackling the studio's difficulties in finding new generations of directors to follow in the footsteps of Miyazaki and Isao Takahata. By reconstructing the history of Studio Ghibli through its own records, promotional documents and staff interviews, Studio Ghibli: An Industrial History offers a new perspective not just on Ghibli, but on the industrial history of Japanese animation.

Investigates the production culture at Studio Ghibli Unpack the myths that have grown up around the studio during its long history Offers a new perspective on the studio and the wider world of Japan's animation industry from the 1980s to today

Autorentext

Rayna Denison is Professor of Film and Digital Arts at the University of Bristol, UK. Her research focuses on contemporary Japanese media and she is the author of Anime: A Critical Introduction (2015), the editor of Princess Mononoke: Understanding Studio Ghibli's Monster Princess (2018) and the co-editor of the Eisner Award-nominated collection Superheroes on World Screens (with Rachel Mizsei-Ward, 2015). Rayna has also co-edited special issues of the Journal of Japanese and Korean Cinema, the East Asian Journal of Popular Culture and Intensitites. Her academic work can also be found in prominent journals such as Cinema Journal, Velvet Light Trap, The International Journal of Cultural Studies, Animation: An Interdisciplinary Journal and Japan Forum.

Inhalt
Chapter 1: Introduction: The Industrial World of Studio Ghibli.- Chapter 2: The Myth of Ghibli: The Foundation and Early Industrial History of Studio Ghibli.- Chapter 3: Studio Ghibli from the Ground Up: Early Working Culture and Practices.- Chapter 4: Ghibli's Worlds of Women: From Women's Films to the Women Who Shaped the Permanent Studio Ghibli.- Chapter 5: Rendered (In)Visible: Studio Ghibli at Anime's CG Turning Point.- Chapter 6: Studio Ghibli at the Art Museum: Exhibiting Animation as Art.- Chapter 7: A Hidden History of Studio Ghibli: Short Films, Advertising and the Industrial Reality of Japanese Animation.- Chapter 8: The Long Shadow of Hayao Miyazaki: Studio Ghibli, Home Video and New Directors.- Chapter 9: A Disappearing Kingdom: Studio Ghibli's Legacy in the Ni no Kuni Franchise.